{"id":109161,"date":"2025-02-25T08:28:11","date_gmt":"2025-02-25T16:28:11","guid":{"rendered":"https:\/\/xira.com\/p\/2025\/02\/25\/communications-and-marketing-firm-baretzbrunelle-acquires-go-to-market-company-lexfusion\/"},"modified":"2025-02-25T08:28:11","modified_gmt":"2025-02-25T16:28:11","slug":"communications-and-marketing-firm-baretzbrunelle-acquires-go-to-market-company-lexfusion","status":"publish","type":"post","link":"https:\/\/xira.com\/p\/2025\/02\/25\/communications-and-marketing-firm-baretzbrunelle-acquires-go-to-market-company-lexfusion\/","title":{"rendered":"Communications and Marketing Firm Baretz+Brunelle Acquires Go-to-Market Company LexFusion"},"content":{"rendered":"<p>Baretz+Brunelle, which describes itself as a growth advisory firm to elite businesses in the legal industry, has acquired LexFusion, a company that provides go-to-market sales representation of a portfolio of companies acr0ss major categories of legal technology. LexFusion was founded in 2020 by two well-known veterans of the legal industry, Joe Borstein, who had previously [\u2026]<\/p>\n<p><a href=\"https:\/\/www.baretzbrunelle.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Baretz+Brunelle<\/a>, which describes itself as a growth advisory firm to elite businesses in the legal industry, has acquired <a href=\"https:\/\/www.lexfusion.com\/\" rel=\"nofollow noopener\" target=\"_blank\">LexFusion<\/a>, a company that provides go-to-market sales representation of a portfolio of companies acr0ss major categories of legal technology.<\/p>\n<p>LexFusion <a href=\"https:\/\/www.lawnext.com\/2020\/10\/launching-today-lexfusion-aims-to-turbocharge-tech-adoption-by-changing-the-sales-paradigm.html\" rel=\"nofollow noopener\" target=\"_blank\">was founded in 2020<\/a> by two well-known veterans of the legal industry, <a href=\"https:\/\/www.linkedin.com\/in\/joe-b-a00b35\/\" rel=\"nofollow noopener\" target=\"_blank\">Joe Borstein<\/a>, who had previously been global director of Thomson Reuters Legal Managed Services (the former Pangea3)\u00a0and\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/paul-stroka-1aa8893\/\" rel=\"nofollow noopener\" target=\"_blank\">Paul Stroka<\/a>, who at been director of legal solutions at the same company. They were later <a href=\"https:\/\/www.lawnext.com\/2021\/04\/casey-flaherty-leaves-baker-mckenzie-to-join-legal-tech-collective-lexfusion.html\" rel=\"nofollow noopener\" target=\"_blank\">joined by a third founder<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/dcaseyflaherty\/\" rel=\"nofollow noopener\" target=\"_blank\">Casey Flaherty<\/a>, who originally rose to prominence while a corporate counsel at Kia Motors, where the developed the Legal Tech Audit, and later as director of legal project management at Baker McKenzie.\u00a0<\/p>\n<p>All three have joined Baretz+Brunelle as partners and LexFusion\u2019s team will also all become part of the firm.<\/p>\n<p>Baretz+Brunelle was founded in 2016 when Spencer Baretz and Cari Brunelle left the firm Hellerman Baretz to\u00a0<a href=\"http:\/\/www.prweek.com\/article\/1385712\/former-hellerman-baretz-partners-launch-new-firm\" rel=\"nofollow noopener\" target=\"_blank\">start their own consultancy<\/a>. It now describes itself as focusing \u201con the things that drive growth in the legal industry \u2014 reputation, talent, revenue, leadership, capital, and innovation.\u201d<\/p>\n<p>In a statement, the company said that the deal represents a significant milestone in its growth trajectory, marking its first acquisition under CEO\u00a0<a href=\"https:\/\/www.baretzbrunelle.com\/mike-mcnamara\" rel=\"noopener nofollow\" target=\"_blank\">Mike McNamara<\/a>, the former CEO of Dentons US who joined last year, and solidifying its position as the preeminent growth advisory firm to the legal sector.<\/p>\n<p>\u201cWith LexFusion, B+B increases its ability to deliver the thing that all businesses in the legal industry want \u2014 growth,\u201d the statement said. \u201cThe transaction extends B+B\u2019s reach across every segment of the legal market: buyers and sellers of legal services, businesses that support the industry, and capital providers that invest in the legal asset class.\u201d<\/p>\n<p>Among the companies LexFusion currently represents are:<\/p>\n<ul>\n<li>Contract lifecycle management company Agiloft.<\/li>\n<li>E-discovery company DISCO (NYSE: LAW).<\/li>\n<li>Legal service provider Factor.<\/li>\n<li>Corporate governance platform Fides.<\/li>\n<li>Digital learning platform Hotshot.<\/li>\n<li>Invoice review platform LegalBillReview.com.<\/li>\n<li>AI litigation platform LegalMation.<\/li>\n<li>Legal tech and workflow company Litera.<\/li>\n<li>AI productivity suit Macro.<\/li>\n<\/ul>\n<p>\u201cIn countless ways, B+B and LexFusion are a perfect match,\u201d said McNamara. \u201cJoe, Casey, and Paul are three of the top advisors in the legal industry, with stellar reputations, unrivaled connections, and near prescient insights. And what they have built into the industry\u2019s top technology accelerator is a wonderful complement to what\u00a0Spencer Baretz\u00a0and\u00a0Cari Brunelle\u00a0created at B+B. Now together, we will be even more powerful agents of growth for our clients.\u201d<\/p>\n<p>\u201cCasey, Paul, and I could not be more excited about our union with Baretz+Brunelle,\u201d said Borstein. \u201cOur vision of what could be possible for LexFusion has taken on a whole new dimension,\u201d said Borstein, CEO of LexFusion.\u201d<\/p>\n<p><em><strong>Related:<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Baretz+Brunelle, which describes itself as a growth advisory firm to elite businesses in the legal industry, has acquired LexFusion, a company that provides go-to-market sales representation of a portfolio of companies acr0ss major categories of legal technology. LexFusion was founded in 2020 by two well-known veterans of the legal industry, Joe Borstein, who had previously [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":109162,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-109161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lawsite"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/xira.com\/p\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-25-100356-1024x576-wJ6Rrw.png?fit=1024%2C576&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts\/109161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/comments?post=109161"}],"version-history":[{"count":0,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts\/109161\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/media\/109162"}],"wp:attachment":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/media?parent=109161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/categories?post=109161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/tags?post=109161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}