{"id":109691,"date":"2025-03-04T14:39:21","date_gmt":"2025-03-04T22:39:21","guid":{"rendered":"https:\/\/xira.com\/p\/2025\/03\/04\/merge-fields-building-a-trial-practice-with-the-right-technology\/"},"modified":"2025-03-04T14:39:21","modified_gmt":"2025-03-04T22:39:21","slug":"merge-fields-building-a-trial-practice-with-the-right-technology","status":"publish","type":"post","link":"https:\/\/xira.com\/p\/2025\/03\/04\/merge-fields-building-a-trial-practice-with-the-right-technology\/","title":{"rendered":"Merge Fields: Building A Trial Practice With The Right Technology"},"content":{"rendered":"
\"\"
Getty Images<\/figcaption><\/figure>\n

There are really two types of personal injury law firms: those with attorneys who are willing to go to trial, and those who would rather settle.\u00a0 <\/p>\n

For those true trial firms that\u2019ll fight for every last inch, trial technology becomes an important component of what they do.\u00a0 <\/p>\n

Use the right stuff, and you\u2019ve got yourself a significant competitive advantage. And for entrepreneurial attorneys, building a new practice is half the fun.<\/p>\n

So, we invited brand-new partners, Robert Welcenbach and Michael Karp of the newly formed Trial Lawyers of Wisconsin<\/a>, to talk about how they came together, and what they did to launch their joint practice.<\/p>\n

We started things off by asking Bob and Michael about how they started their new business (4:58), as well as their first trial success story (6:00).\u00a0 <\/p>\n

After that, Michael and Bob talked about how they came to the decision to run a personal injury firm that is aggressive about taking cases to trial (9;48); they also discussed how they manage the law firm\u2019s financial planning (14:10).\u00a0 <\/p>\n

Next, the three got into how Bob and Michael have employed marketing strategies for a start-up law firm in a competitive business (18:22).\u00a0 <\/p>\n

The attorneys then addressed how they made strategic decisions about the technologies they would use (23:40, 27:53), including how they customized a law practice management software (26:10).\u00a0 <\/p>\n

Michael and Bob next covered how they use artificial intelligence in their law practice (30:57), including the specific tools they apply to trial preparation (33:14).\u00a0Then they spoke about how they utilize reporting in the business to develop key metrics (34:22).\u00a0 <\/p>\n

Finally, Michael and Bob talked over the importance of delegation in any law practice (36:55).<\/p>\n

If you\u2019re looking for insights into managing an aggressive trial practice, throw on your headphones, and listen up, for fresh insights via the latest episode of the Non-Eventcast podcast.<\/p>\n

\n

Jared Correia<\/a>, a consultant and legal technology expert, is the host of the Non-Eventcast, the featured podcast of the Above the Law Non-Event for Tech-Perplexed Lawyers<\/em><\/strong>.<\/p>\n

The post Merge Fields: Building A Trial Practice With The Right Technology<\/a> appeared first on Above the Law<\/a>.<\/p>\n

\"\"
Getty Images<\/figcaption><\/figure>\n

There are really two types of personal injury law firms: those with attorneys who are willing to go to trial, and those who would rather settle.\u00a0 <\/p>\n

For those true trial firms that\u2019ll fight for every last inch, trial technology becomes an important component of what they do.\u00a0 <\/p>\n

Use the right stuff, and you\u2019ve got yourself a significant competitive advantage. And for entrepreneurial attorneys, building a new practice is half the fun.<\/p>\n

So, we invited brand-new partners, Robert Welcenbach and Michael Karp of the newly formed Trial Lawyers of Wisconsin<\/a>, to talk about how they came together, and what they did to launch their joint practice.<\/p>\n

We started things off by asking Bob and Michael about how they started their new business (4:58), as well as their first trial success story (6:00).\u00a0 <\/p>\n

After that, Michael and Bob talked about how they came to the decision to run a personal injury firm that is aggressive about taking cases to trial (9;48); they also discussed how they manage the law firm\u2019s financial planning (14:10).\u00a0 <\/p>\n

Next, the three got into how Bob and Michael have employed marketing strategies for a start-up law firm in a competitive business (18:22).\u00a0 <\/p>\n

The attorneys then addressed how they made strategic decisions about the technologies they would use (23:40, 27:53), including how they customized a law practice management software (26:10).\u00a0 <\/p>\n

Michael and Bob next covered how they use artificial intelligence in their law practice (30:57), including the specific tools they apply to trial preparation (33:14).\u00a0Then they spoke about how they utilize reporting in the business to develop key metrics (34:22).\u00a0 <\/p>\n

Finally, Michael and Bob talked over the importance of delegation in any law practice (36:55).<\/p>\n

If you\u2019re looking for insights into managing an aggressive trial practice, throw on your headphones, and listen up, for fresh insights via the latest episode of the Non-Eventcast podcast.<\/p>\n

\n

Jared Correia<\/a>, a consultant and legal technology expert, is the host of the Non-Eventcast, the featured podcast of the Above the Law Non-Event for Tech-Perplexed Lawyers<\/em><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Getty Images There are really two types of personal injury law firms: those with attorneys who are willing to go to trial, and those who would rather settle.\u00a0 For those true trial firms that\u2019ll fight for every last inch, trial technology becomes an important component of what they do.\u00a0 Use the right stuff, and you\u2019ve […]<\/p>\n","protected":false},"author":3,"featured_media":109692,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-109691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-above_the_law"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/xira.com\/p\/wp-content\/uploads\/2025\/03\/GettyImages-164751847-1-1024x768-GXOJR4.jpeg?fit=1024%2C768&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts\/109691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/comments?post=109691"}],"version-history":[{"count":0,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts\/109691\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/media\/109692"}],"wp:attachment":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/media?parent=109691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/categories?post=109691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/tags?post=109691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}