{"id":115475,"date":"2025-04-18T10:02:59","date_gmt":"2025-04-18T18:02:59","guid":{"rendered":"https:\/\/xira.com\/p\/2025\/04\/18\/3-ways-lawyers-can-enhance-their-pr-skills\/"},"modified":"2025-04-18T10:02:59","modified_gmt":"2025-04-18T18:02:59","slug":"3-ways-lawyers-can-enhance-their-pr-skills","status":"publish","type":"post","link":"https:\/\/xira.com\/p\/2025\/04\/18\/3-ways-lawyers-can-enhance-their-pr-skills\/","title":{"rendered":"3 Ways Lawyers Can Enhance Their PR Skills"},"content":{"rendered":"
\"\"
Getty Images<\/figcaption><\/figure>\n

Is your reputation working for you \u2014 or against you?<\/p>\n

In this episode of \u201cBe That Lawyer,\u201d Tom Ciesielka, President of TC Public Relations, joins me to share how lawyers can use PR, media visibility, and thought leadership to strengthen their reputation and grow their practice.<\/p>\n

\u201cYour first obligation is to your client, not to publicizing your firm,\u201d he says. \u201cThat\u2019s just the reality of it.\u201d<\/p>\n

Here are three key insights from our conversation.<\/p>\n

When \u2014 and How \u2014 to Talk to the Media<\/strong><\/p>\n

From seeking client approval to defining your areas of focus, here are some thoughts from Tom on engaging with reporters around your case. <\/p>\n

\n
\n<\/div>\n<\/figure>\n

The \u2018PESO\u2019 Model <\/strong><\/p>\n

Here, Tom shares the types of media engagement that can work together to aid your publicity efforts, citing a system coined by the PR expert Gina Dietrich<\/a>. <\/p>\n

\n
\n<\/div>\n<\/figure>\n

The Limits of Public Relations<\/strong><\/p>\n

While PR can help address a one-off crisis, it can only go so far in addressing a systemic issue. Here, Tom explains why.<\/p>\n

\n
\n<\/div>\n<\/figure>\n

Want to take control of your reputation and grow your influence? Listen to the full
conversation here.<\/a><\/p>\n

You can also check out our most recent episode here<\/a>.<\/p>\n

\n

Steve Fretzin is a bestselling author, host of the BE THAT LAWYER Podcast, and business development coach exclusively for attorneys. Steve has committed his career to helping lawyers learn key growth skills not currently taught in law school. His clients soon become top rainmakers and credit Steve\u2019s program and coaching for their success. He can be reached directly by email at\u00a0<\/em><\/strong>steve@fretzin.com<\/em><\/strong><\/a>. Or you can easily find him on his website at\u00a0<\/em><\/strong>www.fretzin.com<\/em><\/strong><\/a>\u00a0or LinkedIn at\u00a0<\/em><\/strong>https:\/\/www.linkedin.com\/in\/stevefretzin\/<\/em><\/strong><\/a>.<\/em><\/strong><\/p>\n

The post 3 Ways Lawyers Can Enhance Their PR Skills<\/a> appeared first on Above the Law<\/a>.<\/p>\n

\"\"
Getty Images<\/figcaption><\/figure>\n

Is your reputation working for you \u2014 or against you?<\/p>\n

In this episode of \u201cBe That Lawyer,\u201d Tom Ciesielka, President of TC Public Relations, joins me to share how lawyers can use PR, media visibility, and thought leadership to strengthen their reputation and grow their practice.<\/p>\n

\u201cYour first obligation is to your client, not to publicizing your firm,\u201d he says. \u201cThat\u2019s just the reality of it.\u201d<\/p>\n

Here are three key insights from our conversation.<\/p>\n

When \u2014 and How \u2014 to Talk to the Media<\/strong><\/p>\n

From seeking client approval to defining your areas of focus, here are some thoughts from Tom on engaging with reporters around your case. <\/p>\n

\n
\n<\/div>\n<\/figure>\n

The \u2018PESO\u2019 Model <\/strong><\/p>\n

Here, Tom shares the types of media engagement that can work together to aid your publicity efforts, citing a system coined by the PR expert Gina Dietrich<\/a>. <\/p>\n

\n
\n<\/div>\n<\/figure>\n

The Limits of Public Relations<\/strong><\/p>\n

While PR can help address a one-off crisis, it can only go so far in addressing a systemic issue. Here, Tom explains why.<\/p>\n

\n
\n<\/div>\n<\/figure>\n

Want to take control of your reputation and grow your influence? Listen to the full
conversation here.<\/a><\/p>\n

You can also check out our most recent episode here<\/a>.<\/p>\n

\n

Steve Fretzin is a bestselling author, host of the BE THAT LAWYER Podcast, and business development coach exclusively for attorneys. Steve has committed his career to helping lawyers learn key growth skills not currently taught in law school. His clients soon become top rainmakers and credit Steve\u2019s program and coaching for their success. He can be reached directly by email at\u00a0<\/em><\/strong>steve@fretzin.com<\/em><\/strong><\/a>. Or you can easily find him on his website at\u00a0<\/em><\/strong>www.fretzin.com<\/em><\/strong><\/a>\u00a0or LinkedIn at\u00a0<\/em><\/strong>https:\/\/www.linkedin.com\/in\/stevefretzin\/<\/em><\/strong><\/a>.<\/em><\/strong><\/p>\n

The post 3 Ways Lawyers Can Enhance Their PR Skills<\/a> appeared first on Above the Law<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Getty Images Is your reputation working for you \u2014 or against you? In this episode of \u201cBe That Lawyer,\u201d Tom Ciesielka, President of TC Public Relations, joins me to share how lawyers can use PR, media visibility, and thought leadership to strengthen their reputation and grow their practice. \u201cYour first obligation is to your client, […]<\/p>\n","protected":false},"author":3,"featured_media":115444,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-115475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-above_the_law"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/xira.com\/p\/wp-content\/uploads\/2025\/04\/GettyImages-1044743952-1024x683-jmamP3.jpeg?fit=1024%2C683&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts\/115475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/comments?post=115475"}],"version-history":[{"count":0,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts\/115475\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/media\/115444"}],"wp:attachment":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/media?parent=115475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/categories?post=115475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/tags?post=115475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}