{"id":116471,"date":"2025-04-25T07:59:59","date_gmt":"2025-04-25T15:59:59","guid":{"rendered":"https:\/\/xira.com\/p\/2025\/04\/25\/how-i-made-partner-build-your-personal-brand-as-an-associate-says-erica-allegretta-of-pryor-cashman\/"},"modified":"2025-04-25T07:59:59","modified_gmt":"2025-04-25T15:59:59","slug":"how-i-made-partner-build-your-personal-brand-as-an-associate-says-erica-allegretta-of-pryor-cashman","status":"publish","type":"post","link":"https:\/\/xira.com\/p\/2025\/04\/25\/how-i-made-partner-build-your-personal-brand-as-an-associate-says-erica-allegretta-of-pryor-cashman\/","title":{"rendered":"How I Made Partner: &#8216;Build Your Personal Brand as an Associate,&#8217; Says Erica Allegretta of Pryor Cashman"},"content":{"rendered":"<p>&#8220;Build your personal brand as an associate. In other words, find an area of the law within your practice that genuinely interests you or that you particularly enjoy and make yourself an expert within that area. By doing so, you can become a point person within your firm or within your practice group, which in turn provides you with the opportunity to impart your knowledge and skills onto others, act as a mentor and a leader within the firm, and attract new clients while also retaining the current clients.&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" align=\"left\" border=\"0\" height=\"1\" width=\"1\" alt=\"\" hspace=\"0\" src=\"https:\/\/feeds.feedblitz.com\/~\/i\/917287178\/0\/law\/legal-news\" title=\"\"><\/p>\n<div><a href=\"https:\/\/feeds.feedblitz.com\/_\/2\/917287178\/law\/legal-news\" rel=\"nofollow noopener\" target=\"_blank\"><img data-recalc-dims=\"1\" width=\"1080\" decoding=\"async\" height=\"20\" src=\"https:\/\/i0.wp.com\/assets.feedblitz.com\/i\/fbshare20.png?fit=1080%2C20&#038;ssl=1\" alt=\"\" title=\"\"><\/a>\u00a0<a href=\"https:\/\/feeds.feedblitz.com\/_\/28\/917287178\/law\/legal-news\" rel=\"nofollow noopener\" target=\"_blank\"><img data-recalc-dims=\"1\" width=\"1080\" decoding=\"async\" height=\"20\" src=\"https:\/\/i0.wp.com\/assets.feedblitz.com\/i\/fblike20.png?fit=1080%2C20&#038;ssl=1\" alt=\"\" title=\"\"><\/a>\u00a0<a href=\"https:\/\/feeds.feedblitz.com\/_\/29\/917287178\/law\/legal-news,\" rel=\"nofollow noopener\" target=\"_blank\"><img data-recalc-dims=\"1\" width=\"1080\" decoding=\"async\" height=\"20\" src=\"https:\/\/i0.wp.com\/assets.feedblitz.com\/i\/pinterest20.png?fit=1080%2C20&#038;ssl=1\" alt=\"\" title=\"\"><\/a>\u00a0<a href=\"https:\/\/feeds.feedblitz.com\/_\/12\/917287178\/law\/legal-news\" rel=\"nofollow noopener\" target=\"_blank\"><img data-recalc-dims=\"1\" width=\"1080\" decoding=\"async\" height=\"20\" src=\"https:\/\/i0.wp.com\/assets.feedblitz.com\/i\/stumble20.png?fit=1080%2C20&#038;ssl=1\" alt=\"\" title=\"\"><\/a>\u00a0<a href=\"https:\/\/feeds.feedblitz.com\/_\/24\/917287178\/law\/legal-news\" rel=\"nofollow noopener\" target=\"_blank\"><img data-recalc-dims=\"1\" width=\"1080\" decoding=\"async\" height=\"20\" src=\"https:\/\/i0.wp.com\/assets.feedblitz.com\/i\/x.png?fit=1080%2C20&#038;ssl=1\" alt=\"\" title=\"\"><\/a>\u00a0<a href=\"https:\/\/feeds.feedblitz.com\/_\/20\/917287178\/law\/legal-news\" rel=\"nofollow noopener\" target=\"_blank\"><img data-recalc-dims=\"1\" width=\"1080\" decoding=\"async\" height=\"20\" src=\"https:\/\/i0.wp.com\/assets.feedblitz.com\/i\/rss20.png?fit=1080%2C20&#038;ssl=1\" alt=\"\" title=\"\"><\/a>\u00a0\u00a0<\/div>\n<div class=\"desktop:w-2\/3\" data-v-575fd392=\"\">\n<p class=\"mb-4 text-lg\" data-v-575fd392=\"\">\n          Don&#8217;t miss the crucial news and insights you need to make informed legal decisions. Join Law.com now!\n        <\/p>\n<ul class=\"text-sm gap-2 list-disc pl-4\" data-v-575fd392=\"\">\n<li data-v-575fd392=\"\">Unlimited access to Law.com<\/li>\n<li data-v-575fd392=\"\">1 free article* across the ALM subscription network every 30 days<\/li>\n<li data-v-575fd392=\"\">Access to additional free ALM publications<\/li>\n<li data-v-575fd392=\"\">Exclusive discounts on ALM events and publications<\/li>\n<\/ul>\n<\/div>\n<div class=\"desktop:w-1\/3\" data-v-575fd392=\"\">\n<div class=\"join-cta flex flex-col mx-auto grow h-full\" data-v-575fd392=\"\">\n<div class=\"mx-auto mt-4 desktop:mt-0\" data-v-575fd392=\"\"><a target=\"_self\" href=\"https:\/\/store.law.com\/Registration\/Register.aspx?promoCode=PAR&amp;source=https:\/\/www.law.com\/2025\/04\/25\/how-i-made-partner-build-your-personal-brand-as-an-associate-says-erica-allegretta-of-pryor-cashman\/?slreturn=20250425120218\" data-v-575fd392=\"\" rel=\"nofollow noopener\"> <\/a><\/p>\n<p class=\"mt-1\" data-v-575fd392=\"\">Already have an account? <a href=\"https:\/\/store.law.com\/Registration\/Login.aspx?promoCode=PAR&amp;source=https:\/\/www.law.com\/2025\/04\/25\/how-i-made-partner-build-your-personal-brand-as-an-associate-says-erica-allegretta-of-pryor-cashman\/?slreturn=20250425120218\" data-v-575fd392=\"\" rel=\"nofollow noopener\" target=\"_blank\">Sign In<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Build your personal brand as an associate. In other words, find an area of the law within your practice that genuinely interests you or that you particularly enjoy and make yourself an expert within that area. By doing so, you can become a point person within your firm or within your practice group, which in [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":116472,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-116471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-law-com"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/xira.com\/p\/wp-content\/uploads\/2025\/04\/legal-news-05G7r3.jpeg?fit=767%2C633&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts\/116471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/comments?post=116471"}],"version-history":[{"count":0,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts\/116471\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/media\/116472"}],"wp:attachment":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/media?parent=116471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/categories?post=116471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/tags?post=116471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}