{"id":119776,"date":"2025-05-20T16:25:30","date_gmt":"2025-05-21T00:25:30","guid":{"rendered":"https:\/\/xira.com\/p\/2025\/05\/20\/marketing-roundup-legal-storytelling-crisis-communication-and-media-relationship-strategies\/"},"modified":"2025-05-20T16:25:30","modified_gmt":"2025-05-21T00:25:30","slug":"marketing-roundup-legal-storytelling-crisis-communication-and-media-relationship-strategies","status":"publish","type":"post","link":"https:\/\/xira.com\/p\/2025\/05\/20\/marketing-roundup-legal-storytelling-crisis-communication-and-media-relationship-strategies\/","title":{"rendered":"Marketing Roundup: Legal Storytelling, Crisis Communication, And Media Relationship Strategies"},"content":{"rendered":"
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<\/figcaption><\/figure>\n

As a part of the Legal Marketing Association\u2019s (LMA\u2019s) partnership with Above the Law, each month we\u2019ll share a roundup of insights and intel from\u00a0Strategies & Voices<\/em><\/a>, the official online publication of LMA, dedicated to the craft of legal marketing.<\/p>\n

Articles in this edition focus on communications, from legal storytelling to crisis communication and media relationship strategies.<\/p>\n

Declining Media Requests While Preserving Relationships<\/strong><\/p>\n

Turning down a media request doesn\u2019t have to burn bridges. In \u201cThe Right Way to Decline a Media Opportunity and Preserve the Relationship\u201d<\/a>, authors Ioana Good and Natalie Magierski provide practical advice for gracefully saying \u201cno\u201d while keeping doors open for future engagement.<\/p>\n

Good and Magierski explain the importance of quick responses, alternative suggestions and proactive relationship building with journalists. By equipping attorneys with templates and expectations, legal marketers can maintain strong media ties and elevate their firm\u2019s public presence \u2014 even when declining participation.<\/p>\n

Training Attorneys for Crisis Communication<\/strong><\/p>\n

In a world where crises can escalate rapidly across platforms and news cycles, attorneys\u2019 ability to communicate confidently and clearly is crucial. In \u201cTo Market a Crisis Practice, Train the Attorneys in Crisis Communications\u201d<\/a>, author Tilden Katz highlights the marketing opportunity within a firm\u2019s crisis management capabilities \u2014 and the gap that often exists when attorneys aren\u2019t prepared to face the media.<\/p>\n

Katz offers actionable tips for training lawyers to become better spokespeople, including mock interview practice and alignment with marketing and PR teams. He also notes that law firm marketers should play a strategic role in positioning the firm\u2019s crisis response capabilities as a differentiator in the market.<\/p>\n

The Power of Perspective in Legal Storytelling<\/strong><\/p>\n

Legal marketers understand that narrative makes complex legal concepts relatable. In the podcast episode \u201cLegal Storytelling: Insights, Access and the Power of Perspective\u201d,<\/a> Cheryl Bame, Brian Kiefer and Andrea McCartha explore how inclusive storytelling can reshape firm presentations to clients and internal audiences. They discuss the role of marketing professionals as curators of diverse perspectives, using storytelling for strategic business development.<\/p>\n

The three encourage firms to move beyond traditional case studies and create authentic stories, reflecting lived experiences and value alignment. This approach fosters meaningful engagement with clients, recruits and stakeholders.<\/p>\n

Contribute to <\/strong>Strategies & Voices\u00a0<\/em><\/strong><\/p>\n

Do you have a compelling case study about your firm, or marketing insights to share?\u00a0Share your ideas<\/a>\u00a0with\u00a0Strategies & Voices<\/em>\u00a0today.<\/p>\n

\n

Cristal Carranza is the Practice Development Manager at JAMS, the largest private provider of alternative dispute resolution services worldwide. Based in the Detroit Metropolitan Area, she specializes in marketing, business, and practice development across Detroit, Minneapolis, and St. Louis. Cristal is an active member of the Legal Marketing Association, contributing to its Strategies & Voices editorial committee.<\/strong><\/em><\/p>\n<\/p>\n

The post Marketing Roundup: Legal Storytelling, Crisis Communication, And Media Relationship Strategies<\/a> appeared first on Above the Law<\/a>.<\/p>\n

\"\"
<\/figcaption><\/figure>\n

As a part of the Legal Marketing Association\u2019s (LMA\u2019s) partnership with Above the Law, each month we\u2019ll share a roundup of insights and intel from\u00a0Strategies & Voices<\/em><\/a>, the official online publication of LMA, dedicated to the craft of legal marketing.<\/p>\n

Articles in this edition focus on communications, from legal storytelling to crisis communication and media relationship strategies.<\/p>\n

Declining Media Requests While Preserving Relationships<\/strong><\/p>\n

Turning down a media request doesn\u2019t have to burn bridges. In \u201cThe Right Way to Decline a Media Opportunity and Preserve the Relationship\u201d<\/a>, authors Ioana Good and Natalie Magierski provide practical advice for gracefully saying \u201cno\u201d while keeping doors open for future engagement.<\/p>\n

Good and Magierski explain the importance of quick responses, alternative suggestions and proactive relationship building with journalists. By equipping attorneys with templates and expectations, legal marketers can maintain strong media ties and elevate their firm\u2019s public presence \u2014 even when declining participation.<\/p>\n

Training Attorneys for Crisis Communication<\/strong><\/p>\n

In a world where crises can escalate rapidly across platforms and news cycles, attorneys\u2019 ability to communicate confidently and clearly is crucial. In \u201cTo Market a Crisis Practice, Train the Attorneys in Crisis Communications\u201d<\/a>, author Tilden Katz highlights the marketing opportunity within a firm\u2019s crisis management capabilities \u2014 and the gap that often exists when attorneys aren\u2019t prepared to face the media.<\/p>\n

Katz offers actionable tips for training lawyers to become better spokespeople, including mock interview practice and alignment with marketing and PR teams. He also notes that law firm marketers should play a strategic role in positioning the firm\u2019s crisis response capabilities as a differentiator in the market.<\/p>\n

The Power of Perspective in Legal Storytelling<\/strong><\/p>\n

Legal marketers understand that narrative makes complex legal concepts relatable. In the podcast episode \u201cLegal Storytelling: Insights, Access and the Power of Perspective\u201d,<\/a> Cheryl Bame, Brian Kiefer and Andrea McCartha explore how inclusive storytelling can reshape firm presentations to clients and internal audiences. They discuss the role of marketing professionals as curators of diverse perspectives, using storytelling for strategic business development.<\/p>\n

The three encourage firms to move beyond traditional case studies and create authentic stories, reflecting lived experiences and value alignment. This approach fosters meaningful engagement with clients, recruits and stakeholders.<\/p>\n

Contribute to <\/strong>Strategies & Voices\u00a0<\/em><\/strong><\/p>\n

Do you have a compelling case study about your firm, or marketing insights to share?\u00a0Share your ideas<\/a>\u00a0with\u00a0Strategies & Voices<\/em>\u00a0today.<\/p>\n

\n

Cristal Carranza is the Practice Development Manager at JAMS, the largest private provider of alternative dispute resolution services worldwide. Based in the Detroit Metropolitan Area, she specializes in marketing, business, and practice development across Detroit, Minneapolis, and St. Louis. Cristal is an active member of the Legal Marketing Association, contributing to its Strategies & Voices editorial committee.<\/strong><\/em><\/p>\n<\/p>\n

The post Marketing Roundup: Legal Storytelling, Crisis Communication, And Media Relationship Strategies<\/a> appeared first on Above the Law<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

As a part of the Legal Marketing Association\u2019s (LMA\u2019s) partnership with Above the Law, each month we\u2019ll share a roundup of insights and intel from\u00a0Strategies & Voices, the official online publication of LMA, dedicated to the craft of legal marketing. Articles in this edition focus on communications, from legal storytelling to crisis communication and media […]<\/p>\n","protected":false},"author":3,"featured_media":119777,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-119776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-above_the_law"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/xira.com\/p\/wp-content\/uploads\/2025\/05\/LMA_3C_TAG-600x288-cnPwZJ.jpeg?fit=600%2C288&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts\/119776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/comments?post=119776"}],"version-history":[{"count":0,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts\/119776\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/media\/119777"}],"wp:attachment":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/media?parent=119776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/categories?post=119776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/tags?post=119776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}