![\"101](\"https:\/\/i0.wp.com\/www.attorneyatwork.com\/wp-content\/uploads\/2025\/06\/101-top-rainmakers-secrets.jpg?resize=770%2C495&ssl=1\" "\\"\\"")
Table of contents<\/h2>\n\n- Rainmaking\u2019s Greatest Hits: More Business Development Advice Than You Can Shake a Stick At<\/a><\/li>\n
- Be THAT Lawyer: 101 Top Rainmakers\u2019 Secrets to Growing a Successful Law Practice<\/a><\/li>\n
- Paging the Next Great Rainmaker: What\u2019s Inside<\/a><\/li>\n<\/ul>\n<\/div>\n
Steve Fretzin is a business development consultant for lawyers, with two decades of experience assisting attorneys in becoming referral marketing masters. Much like Sir Arthur Conan Doyle, Steve has also taken to writing \u2014 and, in addition to his consulting work, he has become a prolific author and podcaster. (Not all of that statement is true, but the best parts are.) In fact, Steve has authored no less than four books<\/a>. His latest publication, however, features a twist of M. Night Shyamalan proportions<\/a>, if M. Night Shyamalan himself were a children\u2019s book author.<\/p>\nThis time around, Steve sourced a little help from his friends<\/a>. His latest book, \u201cBe THAT Lawyer: 101 Top Rainmakers\u2019 Secrets to Growing a Successful Law Practice,\u201d<\/a> is a pithy collection of tips drawn from podcast interviews Steve has conducted with the eponymous 101 rainmakers, mixed in with his own useful anecdotes.<\/p>\nRainmaking\u2019s Greatest Hits: More Business Development Advice Than You Can Shake a Stick At<\/h2>\n
Try setting up 101 networking meetings with the top lawyers and legal business development<\/a> experts across the country. Go ahead, I\u2019ll wait. Yeah, right. That would take you years. Here\u2019s a suggestion: Instead of doing all that, simply acquire the aforementioned book and take the shortcut author Fretzin has offered.<\/p>\nNow, there\u2019s not just one way to be a rainmaker. In recognition of that fact, \u201c101 Top Rainmakers\u2019 Secrets\u201d offers a number of perspectives both from practicing attorneys and legal vertical gurus, who all offer suggestions across a number of categories. Among other topics, the book squarely addresses: <\/p>\n
\n- The importance of mindset for establishing yourself as a complete business development savage<\/li>\n
- How to create and maintain a network of professional referral sources<\/li>\n
- How to get found by potential clients and referral sources<\/li>\n<\/ul>\n
No stone is left unturned. Marketing and networking advice encompasses helpful tips for scaling a law firm, leveraging technology, and even dabbling in the most modern law firm business models. Once you\u2019ve read the snippets, you can explore further by listening to the full-scale conversations between Steve and each contributor.<\/p>\n
\n\n
\n\n\n\n![\"\"](\"https:\/\/i0.wp.com\/www.attorneyatwork.com\/wp-content\/uploads\/2025\/06\/be-that-lawyer-steve-fretzin-101-top-rainmakers-secrets.jpg?resize=342%2C507&ssl=1\" "\\"\\"")
<\/figure>\n\nNEW MARKETING BOOK<\/strong><\/p>\nBe THAT Lawyer: 101 Top Rainmakers\u2019 Secrets to Growing a Successful Law Practice<\/a><\/h2>\nIf you want to step up your game and become an all-pro rainmaker, don\u2019t fret(zin). This new, ultimate guide to rainmaking is a<\/a>vailable now on Amazon<\/a>, in print and audiobook formats. Visit Fretzin.com<\/a> to learn more.<\/p>\n\nBUY THE BOOK!<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
<\/div>\n<\/div>\nPaging the Next Great Rainmaker: What\u2019s Inside<\/h2>\n
But, don\u2019t take my word for it. The breadth of business development strategies covered in \u201c101 Top Rainmakers\u2019 Secrets\u201d is as varied as the contributors themselves.<\/p>\n
Let\u2019s take a peek, shall we?<\/p>\n
Heidi K. Brown<\/strong><\/a> suggests how even introverted lawyers<\/a> (yes, there are a lot of you) can become legendary rainmakers by preparing themselves as elite athletes do. Plus, Heidi throws in a quote from U2\u2019s Bono<\/a>, for good measure.<\/p>\nBrett Trembly<\/strong><\/a> of GetStaffedUp<\/a> talks about the importance of delegating work for attorneys \u2014 a revelation that occurred to him \u2026 while he was sitting on the beach. You see, Brett was supposed to be on vacation \u2026only he was working on managing two separate law firms \u2026 at the same time. How does effective delegation help you acquire more business? Well, that\u2019s easy: you gain free time. (Use some of it to dive into Brett\u2019s suggestions.)<\/p>\nIf you thought the only way forward as a rainmaker was to work within the constructs (confines?) of the Biglaw model, well, Jonathan Baum<\/strong><\/a> of Avenir Guild<\/a> has other ideas. Jonathan talked to Steve about how getting free of the Biglaw program opens up lots of opportunities for thoroughgoing attorneys. Jonathan, an \u201cindependent\u201d lawyer, can free you up, too \u2026 just don\u2019t call him a solo \ud83d\ude0a.<\/p>\nIf you want clients to keep coming back to deliver more work your way \u2014 including via referrals \u2014 you gotta know how to talk to them. But lawyers are generally terrible at client communications. Enter\u00a0Jim Coogan<\/strong><\/a>\u00a0<\/strong>of\u00a0Coogan Gallagher,<\/a>\u00a0who explains how he is using accessible language and clear ideas to connect with the clients he services (and from whom he\u2019ll try to acquire other clients, going forward). You, too, can learn to speak this language.<\/p>\nTim Lupinacci<\/a>, of Baker Donelson<\/a>, knows that old-school lawyer strategies don\u2019t apply in the modern context. You know, like the one where you work yourself to the point of burnout, and beyond. So, how do you adopt a new school approach and buy yourself the space you need to become a great rainmaker? Tim\u2019s got some ideas. Among other things, you\u2019ll need to practice self-care, access emotional intelligence and learn how to balance firm leadership and business development. It ain\u2019t easy, but it is possible.<\/p>\nNow, that\u2019s only a smattering of what you\u2019ll find within the pages of \u201c101 Top Rainmakers\u2019 Secrets.\u201d<\/a> In fact, there are fully 96 more<\/em> lessons to dive deep into. The remaining question is: Which of these ideas will you use to establish your own blueprint for success?<\/p>\nThe secret is out, and it\u2019s yours for the taking.<\/p>\n
Image \u00a9 iStockPhoto.com. <\/p>\n
\n![\"\"](\"https:\/\/i0.wp.com\/www.attorneyatwork.com\/wp-content\/uploads\/2023\/06\/AttorneyatWork-Logo-%C2%AE-2021-1.jpg?resize=372%2C106&ssl=1\" "\\"\\"")
<\/a><\/figure>\n\nSign up for Attorney at Work\u2019s daily practice tips newsletter here<\/a> and subscribe to our podcast<\/a>, Attorney at Work Today.<\/strong><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Book Review | Steve Fretzin\u2019s latest book, “Be THAT Lawyer,” offers a treasure trove of advice\u00a0for would-be and rising rainmakers. The post 101 Top Rainmakers\u2019 Secrets: Be THAT Lawyer, Not That Other Lawyer Who Doesn\u2019t Know How to Get Business appeared first on Articles, Tips and Tech for Law Firms and Lawyers. Steve Fretzin\u2019s latest […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-121705","post","type-post","status-publish","format-standard","hentry","category-legal_matters"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts\/121705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/comments?post=121705"}],"version-history":[{"count":0,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts\/121705\/revisions"}],"wp:attachment":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/media?parent=121705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/categories?post=121705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/tags?post=121705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Steve Fretzin is a business development consultant for lawyers, with two decades of experience assisting attorneys in becoming referral marketing masters. Much like Sir Arthur Conan Doyle, Steve has also taken to writing \u2014 and, in addition to his consulting work, he has become a prolific author and podcaster. (Not all of that statement is true, but the best parts are.) In fact, Steve has authored no less than four books<\/a>. His latest publication, however, features a twist of M. Night Shyamalan proportions<\/a>, if M. Night Shyamalan himself were a children\u2019s book author.<\/p>\n This time around, Steve sourced a little help from his friends<\/a>. His latest book, \u201cBe THAT Lawyer: 101 Top Rainmakers\u2019 Secrets to Growing a Successful Law Practice,\u201d<\/a> is a pithy collection of tips drawn from podcast interviews Steve has conducted with the eponymous 101 rainmakers, mixed in with his own useful anecdotes.<\/p>\n Try setting up 101 networking meetings with the top lawyers and legal business development<\/a> experts across the country. Go ahead, I\u2019ll wait. Yeah, right. That would take you years. Here\u2019s a suggestion: Instead of doing all that, simply acquire the aforementioned book and take the shortcut author Fretzin has offered.<\/p>\n Now, there\u2019s not just one way to be a rainmaker. In recognition of that fact, \u201c101 Top Rainmakers\u2019 Secrets\u201d offers a number of perspectives both from practicing attorneys and legal vertical gurus, who all offer suggestions across a number of categories. Among other topics, the book squarely addresses: <\/p>\n No stone is left unturned. Marketing and networking advice encompasses helpful tips for scaling a law firm, leveraging technology, and even dabbling in the most modern law firm business models. Once you\u2019ve read the snippets, you can explore further by listening to the full-scale conversations between Steve and each contributor.<\/p>\n NEW MARKETING BOOK<\/strong><\/p>\n If you want to step up your game and become an all-pro rainmaker, don\u2019t fret(zin). This new, ultimate guide to rainmaking is a<\/a>vailable now on Amazon<\/a>, in print and audiobook formats. Visit Fretzin.com<\/a> to learn more.<\/p>\n But, don\u2019t take my word for it. The breadth of business development strategies covered in \u201c101 Top Rainmakers\u2019 Secrets\u201d is as varied as the contributors themselves.<\/p>\n Let\u2019s take a peek, shall we?<\/p>\n Heidi K. Brown<\/strong><\/a> suggests how even introverted lawyers<\/a> (yes, there are a lot of you) can become legendary rainmakers by preparing themselves as elite athletes do. Plus, Heidi throws in a quote from U2\u2019s Bono<\/a>, for good measure.<\/p>\n Brett Trembly<\/strong><\/a> of GetStaffedUp<\/a> talks about the importance of delegating work for attorneys \u2014 a revelation that occurred to him \u2026 while he was sitting on the beach. You see, Brett was supposed to be on vacation \u2026only he was working on managing two separate law firms \u2026 at the same time. How does effective delegation help you acquire more business? Well, that\u2019s easy: you gain free time. (Use some of it to dive into Brett\u2019s suggestions.)<\/p>\n If you thought the only way forward as a rainmaker was to work within the constructs (confines?) of the Biglaw model, well, Jonathan Baum<\/strong><\/a> of Avenir Guild<\/a> has other ideas. Jonathan talked to Steve about how getting free of the Biglaw program opens up lots of opportunities for thoroughgoing attorneys. Jonathan, an \u201cindependent\u201d lawyer, can free you up, too \u2026 just don\u2019t call him a solo \ud83d\ude0a.<\/p>\n If you want clients to keep coming back to deliver more work your way \u2014 including via referrals \u2014 you gotta know how to talk to them. But lawyers are generally terrible at client communications. Enter\u00a0Jim Coogan<\/strong><\/a>\u00a0<\/strong>of\u00a0Coogan Gallagher,<\/a>\u00a0who explains how he is using accessible language and clear ideas to connect with the clients he services (and from whom he\u2019ll try to acquire other clients, going forward). You, too, can learn to speak this language.<\/p>\n Tim Lupinacci<\/a>, of Baker Donelson<\/a>, knows that old-school lawyer strategies don\u2019t apply in the modern context. You know, like the one where you work yourself to the point of burnout, and beyond. So, how do you adopt a new school approach and buy yourself the space you need to become a great rainmaker? Tim\u2019s got some ideas. Among other things, you\u2019ll need to practice self-care, access emotional intelligence and learn how to balance firm leadership and business development. It ain\u2019t easy, but it is possible.<\/p>\n Now, that\u2019s only a smattering of what you\u2019ll find within the pages of \u201c101 Top Rainmakers\u2019 Secrets.\u201d<\/a> In fact, there are fully 96 more<\/em> lessons to dive deep into. The remaining question is: Which of these ideas will you use to establish your own blueprint for success?<\/p>\n The secret is out, and it\u2019s yours for the taking.<\/p>\n Image \u00a9 iStockPhoto.com. <\/p>\n Sign up for Attorney at Work\u2019s daily practice tips newsletter here<\/a> and subscribe to our podcast<\/a>, Attorney at Work Today.<\/strong><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":" Book Review | Steve Fretzin\u2019s latest book, “Be THAT Lawyer,” offers a treasure trove of advice\u00a0for would-be and rising rainmakers. The post 101 Top Rainmakers\u2019 Secrets: Be THAT Lawyer, Not That Other Lawyer Who Doesn\u2019t Know How to Get Business appeared first on Articles, Tips and Tech for Law Firms and Lawyers. Steve Fretzin\u2019s latest […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-121705","post","type-post","status-publish","format-standard","hentry","category-legal_matters"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts\/121705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/comments?post=121705"}],"version-history":[{"count":0,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts\/121705\/revisions"}],"wp:attachment":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/media?parent=121705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/categories?post=121705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/tags?post=121705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Rainmaking\u2019s Greatest Hits: More Business Development Advice Than You Can Shake a Stick At<\/h2>\n
\n
\n<\/figure>\nBe THAT Lawyer: 101 Top Rainmakers\u2019 Secrets to Growing a Successful Law Practice<\/a><\/h2>\n
<\/div>\n<\/div>\nPaging the Next Great Rainmaker: What\u2019s Inside<\/h2>\n
<\/a><\/figure>\n