{"id":125387,"date":"2025-07-03T10:19:58","date_gmt":"2025-07-03T18:19:58","guid":{"rendered":"https:\/\/xira.com\/p\/2025\/07\/03\/winning-in-a-crowded-market-by-putting-clients-first\/"},"modified":"2025-07-03T10:19:58","modified_gmt":"2025-07-03T18:19:58","slug":"winning-in-a-crowded-market-by-putting-clients-first","status":"publish","type":"post","link":"https:\/\/xira.com\/p\/2025\/07\/03\/winning-in-a-crowded-market-by-putting-clients-first\/","title":{"rendered":"Winning In A Crowded Market By Putting Clients First\u00a0"},"content":{"rendered":"
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If you\u2019re still playing catch-up with your competitors, you\u2019ve already lost. In today\u2019s saturated legal landscape, the firms that win don\u2019t try to be the best copycats \u2014 they obsess over their clients.\u00a0<\/p>\n

\u201cThe problem with obsessing about your competition instead of your clients is that, if you do, you are almost by definition falling in the middle,\u201d says legal strategy expert Shireen Hilal.\u00a0\u201cSo the better way to get ahead is to be client-obsessed.\u201d<\/p>\n

In this episode of \u201cBe That Lawyer,\u201d I sit down with Shireen to break down what it really <\/em>means to build a client-first law firm. <\/p>\n

From pricing transparency to internal collaboration, Shireen offers a practical roadmap for lawyers who want to lead in service, not just survive the race.\u00a0<\/p>\n

Here are three takeaways:<\/p>\n

Stop Watching the Competition, Start Listening to Clients\u00a0<\/strong><\/p>\n

Real innovation happens when you focus on what clients need next<\/em>, not what other firms are doing now.\u00a0<\/p>\n

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A Golden Age for Midsize Firms\u00a0<\/strong><\/p>\n

While the billable hour has been debated for years, Shireen argues we\u2019re finally seeing real pressure from clients to rethink pricing models, especially in the corporate market.<\/p>\n

With budget-conscious clients seeking efficiency and talent, midsize firms have a window to differentiate and scale.\u00a0<\/p>\n

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Make Cross-Selling Client-Centered\u00a0<\/strong><\/p>\n

Internal lunches and expert briefings aren\u2019t about pitching, they\u2019re about identifying problems you can help solve across practice areas.\u00a0<\/p>\n

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Ready to grow your firm without losing your identity? Listen to the full conversation here.<\/a> <\/p>\n

You can also check out our most recent episode here<\/a>.\u00a0<\/p>\n

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Steve Fretzin is a bestselling author, host of the BE THAT LAWYER Podcast, and business development coach exclusively for attorneys. Steve has committed his career to helping lawyers learn key growth skills not currently taught in law school. His clients soon become top rainmakers and credit Steve\u2019s program and coaching for their success. He can be reached directly by email at\u00a0<\/em><\/strong>steve@fretzin.com<\/em><\/strong><\/a>. Or you can easily find him on his website at\u00a0<\/em><\/strong>www.fretzin.com<\/em><\/strong><\/a>\u00a0or LinkedIn at\u00a0<\/em><\/strong>https:\/\/www.linkedin.com\/in\/stevefretzin<\/em><\/strong><\/a>.<\/strong><\/p>\n

The post Winning In A Crowded Market By Putting Clients First\u00a0<\/a> appeared first on Above the Law<\/a>.<\/p>\n

\"\"
Getty Images<\/figcaption><\/figure>\n

If you\u2019re still playing catch-up with your competitors, you\u2019ve already lost. In today\u2019s saturated legal landscape, the firms that win don\u2019t try to be the best copycats \u2014 they obsess over their clients.\u00a0<\/p>\n

\u201cThe problem with obsessing about your competition instead of your clients is that, if you do, you are almost by definition falling in the middle,\u201d says legal strategy expert Shireen Hilal.\u00a0\u201cSo the better way to get ahead is to be client-obsessed.\u201d<\/p>\n

In this episode of \u201cBe That Lawyer,\u201d I sit down with Shireen to break down what it really <\/em>means to build a client-first law firm. <\/p>\n

From pricing transparency to internal collaboration, Shireen offers a practical roadmap for lawyers who want to lead in service, not just survive the race.\u00a0<\/p>\n

Here are three takeaways:<\/p>\n

Stop Watching the Competition, Start Listening to Clients\u00a0<\/strong><\/p>\n

Real innovation happens when you focus on what clients need next<\/em>, not what other firms are doing now.\u00a0<\/p>\n