{"id":129260,"date":"2025-08-01T18:31:52","date_gmt":"2025-08-02T02:31:52","guid":{"rendered":"https:\/\/xira.com\/p\/?p=129260"},"modified":"2025-08-01T18:31:52","modified_gmt":"2025-08-02T02:31:52","slug":"college-sports-commission-releases-new-post-house-guidance-clearing-path-for-college-sports-nil-deals","status":"publish","type":"post","link":"https:\/\/xira.com\/p\/2025\/08\/01\/college-sports-commission-releases-new-post-house-guidance-clearing-path-for-college-sports-nil-deals\/","title":{"rendered":"College Sports Commission Releases New Post-House Guidance Clearing Path for College Sports NIL Deals"},"content":{"rendered":"<p>The College Sports Commission, a regulatory agency created to enforce the watershed $2.8 billion <i>House v. NCAA <\/i>class action settlement, on Thursday revised its guidance for name, image and likeness (NIL) payments, permitting NIL collectives and other school-affiliated entities to ink deals with college athletes\u2014as long as those transactions meet the benchmark of serving a &#8220;valid business purpose.&#8221;<img loading=\"lazy\" decoding=\"async\" align=\"left\" border=\"0\" height=\"1\" width=\"1\" alt=\"\" hspace=\"0\" src=\"https:\/\/feeds.feedblitz.com\/~\/i\/922573469\/0\/law\/legal-news\" title=\"\"><\/p>\n<div><a href=\"https:\/\/feeds.feedblitz.com\/_\/2\/922573469\/law\/legal-news\" rel=\"nofollow noopener\" target=\"_blank\"><img data-recalc-dims=\"1\" width=\"1080\" decoding=\"async\" height=\"20\" src=\"https:\/\/i0.wp.com\/assets.feedblitz.com\/i\/fbshare20.png?fit=1080%2C20&#038;ssl=1\" alt=\"\" title=\"\"><\/a>\u00a0<a href=\"https:\/\/feeds.feedblitz.com\/_\/28\/922573469\/law\/legal-news\" rel=\"nofollow noopener\" target=\"_blank\"><img data-recalc-dims=\"1\" width=\"1080\" decoding=\"async\" height=\"20\" src=\"https:\/\/i0.wp.com\/assets.feedblitz.com\/i\/fblike20.png?fit=1080%2C20&#038;ssl=1\" alt=\"\" title=\"\"><\/a>\u00a0<a href=\"https:\/\/i0.wp.com\/feeds.feedblitz.com\/_\/29\/922573469\/law\/legal-news%2Chttps%3A%2F%2Fk2-prod-alm.s3.us-east-1.amazonaws.com%2Fbrightspot%2F38%2Fe6%2F36bfef004548a0f9384e42a448e5%2Fnational-collegiate-athletic-association-headquarters-jpg767x505.jpg?ssl=1\" rel=\"nofollow noopener\" target=\"_blank\"><img data-recalc-dims=\"1\" width=\"1080\" decoding=\"async\" height=\"20\" src=\"https:\/\/i0.wp.com\/assets.feedblitz.com\/i\/pinterest20.png?fit=1080%2C20&#038;ssl=1\" alt=\"\" title=\"\"><\/a>\u00a0<a href=\"https:\/\/feeds.feedblitz.com\/_\/12\/922573469\/law\/legal-news\" rel=\"nofollow noopener\" target=\"_blank\"><img data-recalc-dims=\"1\" width=\"1080\" decoding=\"async\" height=\"20\" src=\"https:\/\/i0.wp.com\/assets.feedblitz.com\/i\/stumble20.png?fit=1080%2C20&#038;ssl=1\" alt=\"\" title=\"\"><\/a>\u00a0<a href=\"https:\/\/feeds.feedblitz.com\/_\/24\/922573469\/law\/legal-news\" rel=\"nofollow noopener\" target=\"_blank\"><img data-recalc-dims=\"1\" width=\"1080\" decoding=\"async\" height=\"20\" src=\"https:\/\/i0.wp.com\/assets.feedblitz.com\/i\/x.png?fit=1080%2C20&#038;ssl=1\" alt=\"\" title=\"\"><\/a>\u00a0<a href=\"https:\/\/feeds.feedblitz.com\/_\/20\/922573469\/law\/legal-news\" rel=\"nofollow noopener\" target=\"_blank\"><img data-recalc-dims=\"1\" width=\"1080\" decoding=\"async\" height=\"20\" src=\"https:\/\/i0.wp.com\/assets.feedblitz.com\/i\/rss20.png?fit=1080%2C20&#038;ssl=1\" alt=\"\" title=\"\"><\/a>\u00a0\u00a0<\/div>\n<p>The College Sports Commission, a regulatory agency created to enforce the watershed $2.8 billion <i>House v. NCAA <\/i>class action settlement, on Thursday revised its guidance for name, image and likeness (NIL) payments, permitting NIL collectives and other school-affiliated entities to ink deals with college athletes\u2014as long as those transactions meet the benchmark of serving a &#8220;valid business purpose.&#8221;<img loading=\"lazy\" decoding=\"async\" align=\"left\" border=\"0\" height=\"1\" width=\"1\" alt=\"\" hspace=\"0\" src=\"https:\/\/feeds.feedblitz.com\/~\/i\/922573469\/0\/law\/legal-news\" title=\"\"><\/p>\n<div><a href=\"https:\/\/feeds.feedblitz.com\/_\/2\/922573469\/law\/legal-news\" rel=\"nofollow noopener\" target=\"_blank\"><img data-recalc-dims=\"1\" width=\"1080\" decoding=\"async\" height=\"20\" src=\"https:\/\/i0.wp.com\/assets.feedblitz.com\/i\/fbshare20.png?fit=1080%2C20&#038;ssl=1\" alt=\"\" title=\"\"><\/a>\u00a0<a href=\"https:\/\/feeds.feedblitz.com\/_\/28\/922573469\/law\/legal-news\" rel=\"nofollow noopener\" target=\"_blank\"><img data-recalc-dims=\"1\" width=\"1080\" decoding=\"async\" height=\"20\" src=\"https:\/\/i0.wp.com\/assets.feedblitz.com\/i\/fblike20.png?fit=1080%2C20&#038;ssl=1\" alt=\"\" title=\"\"><\/a>\u00a0<a href=\"https:\/\/i0.wp.com\/feeds.feedblitz.com\/_\/29\/922573469\/law\/legal-news%2Chttps%3A%2F%2Fk2-prod-alm.s3.us-east-1.amazonaws.com%2Fbrightspot%2F38%2Fe6%2F36bfef004548a0f9384e42a448e5%2Fnational-collegiate-athletic-association-headquarters-jpg767x505.jpg?ssl=1\" rel=\"nofollow noopener\" target=\"_blank\"><img data-recalc-dims=\"1\" width=\"1080\" decoding=\"async\" height=\"20\" src=\"https:\/\/i0.wp.com\/assets.feedblitz.com\/i\/pinterest20.png?fit=1080%2C20&#038;ssl=1\" alt=\"\" title=\"\"><\/a>\u00a0<a href=\"https:\/\/feeds.feedblitz.com\/_\/12\/922573469\/law\/legal-news\" rel=\"nofollow noopener\" target=\"_blank\"><img data-recalc-dims=\"1\" width=\"1080\" decoding=\"async\" height=\"20\" src=\"https:\/\/i0.wp.com\/assets.feedblitz.com\/i\/stumble20.png?fit=1080%2C20&#038;ssl=1\" alt=\"\" title=\"\"><\/a>\u00a0<a href=\"https:\/\/feeds.feedblitz.com\/_\/24\/922573469\/law\/legal-news\" rel=\"nofollow noopener\" target=\"_blank\"><img data-recalc-dims=\"1\" width=\"1080\" decoding=\"async\" height=\"20\" src=\"https:\/\/i0.wp.com\/assets.feedblitz.com\/i\/x.png?fit=1080%2C20&#038;ssl=1\" alt=\"\" title=\"\"><\/a>\u00a0<a href=\"https:\/\/feeds.feedblitz.com\/_\/20\/922573469\/law\/legal-news\" rel=\"nofollow noopener\" target=\"_blank\"><img data-recalc-dims=\"1\" width=\"1080\" decoding=\"async\" height=\"20\" src=\"https:\/\/i0.wp.com\/assets.feedblitz.com\/i\/rss20.png?fit=1080%2C20&#038;ssl=1\" alt=\"\" title=\"\"><\/a>\u00a0\u00a0<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The College Sports Commission, a regulatory agency created to enforce the watershed $2.8 billion House v. NCAA class action settlement, on Thursday revised its guidance for name, image and likeness (NIL) payments, permitting NIL collectives and other school-affiliated entities to ink deals with college athletes\u2014as long as those transactions meet the benchmark of serving a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":129261,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-129260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-law-com"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/xira.com\/p\/wp-content\/uploads\/2025\/08\/legal-news-4KKGPo.jpg?fit=767%2C505&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts\/129260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/comments?post=129260"}],"version-history":[{"count":1,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts\/129260\/revisions"}],"predecessor-version":[{"id":129265,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts\/129260\/revisions\/129265"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/media\/129261"}],"wp:attachment":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/media?parent=129260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/categories?post=129260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/tags?post=129260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}