{"id":131984,"date":"2025-08-25T13:58:13","date_gmt":"2025-08-25T21:58:13","guid":{"rendered":"https:\/\/xira.com\/p\/2025\/08\/25\/how-litera-is-building-deeper-lawyer-client-relationships\/"},"modified":"2025-08-25T13:58:13","modified_gmt":"2025-08-25T21:58:13","slug":"how-litera-is-building-deeper-lawyer-client-relationships","status":"publish","type":"post","link":"https:\/\/xira.com\/p\/2025\/08\/25\/how-litera-is-building-deeper-lawyer-client-relationships\/","title":{"rendered":"How Litera Is Building Deeper Lawyer-Client Relationships"},"content":{"rendered":"
\"\"
Litera CEO Avaneesh Marwaha<\/figcaption><\/figure>\n

It\u2019s long been a mantra in legal tech: \u201cStreamline the mundane tasks so lawyers can better focus on high-level work.\u201d<\/p>\n

Indeed, attendees at this year\u2019s ILTACON saw just how far the industry has come<\/a> in this regard, with forward-thinking technology featured throughout.\u00a0<\/p>\n

For Litera\u2019s CEO Avaneesh Marwaha, however, these types of technology will be table stakes for a modern law firm.\u00a0<\/p>\n

Without revenue growth, the efficiency gains could even threaten profitability and utilization rates.\u00a0<\/p>\n

Ironically, then, lawyers looking to differentiate themselves in a high-tech era will need to get back to the basics.\u00a0<\/p>\n

\u201cThe more time lawyers spend with their clients and less in front of a computer screen, I think that\u2019s better,\u201d he said. \u201cThat\u2019s just better for society and better for where we want to go.\u201d<\/p>\n

Marwaha\u2019s remarks came during a company update for Litera during lLTACON, where he was joined by Microsoft\u2019s WW Strategy and Business Ops Leader Gbenga Ige and Litera\u2019s Chief Product Officer Adam Ryan.\u00a0\u00a0<\/p>\n

Speakers at the event outlined how technology can go beyond enabling efficiency gains and truly help modern law firms increase top-line revenue, while detailing Litera\u2019s flurry of new product releases.\u00a0<\/a><\/p>\n

Here are some takeaways from the presentation.\u00a0<\/p>\n

There\u2019s Tough Competition\u00a0<\/strong><\/p>\n

For large firms in particular, advances in legal technology have brought about a difficult competitive landscape.<\/p>\n

A partner could leave with a few associates and start a competitor firm with the help of technology, for example.\u00a0<\/p>\n

\u201cThose weren\u2019t situations that we had a while ago,\u201d Marwaha said. \u201cSo how are you going to build a firm that is competitive for the long-term and not just the short term?\u201d<\/p>\n

To remain competitive, particularly as legal work becomes more streamlined, law firms must grow their revenue.\u00a0<\/p>\n

The good news is that there\u2019s a lot of room for improvement in this area.\u00a0<\/p>\n

At most law firms, cross-selling just isn\u2019t happening, Marwaha said.\u00a0<\/p>\n

He recalled his own past experience with outside counsel who neglected to reach out about potential compliance work after advising his company on a major transaction.\u00a0<\/p>\n

\u201cThere\u2019s so much unmet work sitting out there that if your partners just did something about that, you would naturally grow your top-line revenue,\u201d he said.\u00a0<\/p>\n

Client Service Is Key<\/strong><\/p>\n

This type of business development goes hand-in-hand with a focus on client service.\u00a0<\/p>\n

\u201cWe\u2019ve been thinking about defining what our belief system is for this industry, and it\u2019s this idea of \u2018maniacal client service,\u2019\u201d Marwaha said. \u201cThis is a mirror of how we view ourselves today.\u201d<\/p>\n

Everyone at Litera is mandated to utilize AI. But it\u2019s being used to improve customer service, as opposed to a primary focus on, say, profitability.\u00a0<\/p>\n

Law firms that take a similar tack will deepen their client relationships and grow their revenue as a result, Marwaha said.\u00a0<\/p>\n

\u201cEssentially, what you want to do is focus on relationship-building,\u201d he said. \u201cI think lawyers and partners should spend their time with their clients. I think that\u2019s smart.\u201d\u00a0<\/p>\n

\u201cIt\u2019s not just thinking about automation day in and day out.\u201d<\/p>\n

Tech Is a Differentiator<\/strong><\/p>\n

So how can tech enable deeper client relationships?<\/p>\n

Litera\u2019s focus on delivering the right data, in the right place, at the right time will deliver this result, Marwaha said.\u00a0<\/p>\n

Litera One operates directly within the Microsoft ecosystem, eliminating the need to juggle between products. It prioritizes proprietary firm data gathered in its Foundation system, and the Peppermint CRM solution integrates with Microsoft for client outreach.\u00a0<\/p>\n

Marwaha gave the example of a law firm partner receiving an email asking how much experience a firm has in a particular type of matter.\u00a0<\/p>\n

\u201cHow is that question answered today?\u201d he said. \u201cDoes the partner just guess? Do you go ask someone? How do you get that information?\u201d<\/p>\n

Litera One, by contrast, will proactively provide an answer to that question, right within Outlook. It does this by using artificial intelligence and experience data gathered within the Foundation system.\u00a0\u00a0<\/p>\n

\u201cWe can now give you that information as an email comes in,\u201d Marwaha said. \u201cSo that, to me, is the right data at the right place at the right time.\u201d\u00a0<\/p>\n

Litera Is All-In on Microsoft<\/strong><\/p>\n

Marwaha described the Microsoft ecosystem as the most safe and secure way to conduct professional work.\u00a0<\/p>\n

\u201cWhy go against the leading company in the space?\u201d he said.\u00a0<\/p>\n

\u201cEverything that we do is safe and secure and built on Microsoft. I\u2019m so committed to that right now,\u201d he said.<\/p>\n

Evaluating Your Firm<\/strong><\/p>\n

Curious to see Litera One in action? Discover how the industry\u2019s first fully connected legal workflow solution can transform your practice here<\/a>.<\/p>\n

To explore some of Litera\u2019s other groundbreaking solutions trusted by 99% of the AmLaw 100 and 75% of the legal industry worldwide, you can book a demo here.<\/a>\u00a0<\/strong><\/p>\n

If you\u2019d like to see the full company update, you can view it here.<\/a><\/p>\n

\n

Jeremy Barker is the director of content marketing for Breaking Media. Feel free to\u00a0email him<\/a>\u00a0with questions or comments and to\u00a0connect on LinkedIn<\/a>.<\/em><\/strong><\/p>\n

The post How Litera Is Building Deeper Lawyer-Client Relationships<\/a> appeared first on Above the Law<\/a>.<\/p>\n

\"\"
Litera CEO Avaneesh Marwaha<\/figcaption><\/figure>\n

It\u2019s long been a mantra in legal tech: \u201cStreamline the mundane tasks so lawyers can better focus on high-level work.\u201d<\/p>\n

Indeed, attendees at this year\u2019s ILTACON saw just how far the industry has come<\/a> in this regard, with forward-thinking technology featured throughout.\u00a0<\/p>\n

For Litera\u2019s CEO Avaneesh Marwaha, however, these types of technology will be table stakes for a modern law firm.\u00a0<\/p>\n

Without revenue growth, the efficiency gains could even threaten profitability and utilization rates.\u00a0<\/p>\n

Ironically, then, lawyers looking to differentiate themselves in a high-tech era will need to get back to the basics.\u00a0<\/p>\n

\u201cThe more time lawyers spend with their clients and less in front of a computer screen, I think that\u2019s better,\u201d he said. \u201cThat\u2019s just better for society and better for where we want to go.\u201d<\/p>\n

Marwaha\u2019s remarks came during a company update for Litera during lLTACON, where he was joined by Microsoft\u2019s WW Strategy and Business Ops Leader Gbenga Ige and Litera\u2019s Chief Product Officer Adam Ryan.\u00a0\u00a0<\/p>\n

Speakers at the event outlined how technology can go beyond enabling efficiency gains and truly help modern law firms increase top-line revenue, while detailing Litera\u2019s flurry of new product releases.\u00a0<\/a><\/p>\n

Here are some takeaways from the presentation.\u00a0<\/p>\n

There\u2019s Tough Competition\u00a0<\/strong><\/p>\n

For large firms in particular, advances in legal technology have brought about a difficult competitive landscape.<\/p>\n

A partner could leave with a few associates and start a competitor firm with the help of technology, for example.\u00a0<\/p>\n

\u201cThose weren\u2019t situations that we had a while ago,\u201d Marwaha said. \u201cSo how are you going to build a firm that is competitive for the long-term and not just the short term?\u201d<\/p>\n

To remain competitive, particularly as legal work becomes more streamlined, law firms must grow their revenue.\u00a0<\/p>\n

The good news is that there\u2019s a lot of room for improvement in this area.\u00a0<\/p>\n

At most law firms, cross-selling just isn\u2019t happening, Marwaha said.\u00a0<\/p>\n

He recalled his own past experience with outside counsel who neglected to reach out about potential compliance work after advising his company on a major transaction.\u00a0<\/p>\n

\u201cThere\u2019s so much unmet work sitting out there that if your partners just did something about that, you would naturally grow your top-line revenue,\u201d he said.\u00a0<\/p>\n

Client Service Is Key<\/strong><\/p>\n

This type of business development goes hand-in-hand with a focus on client service.\u00a0<\/p>\n

\u201cWe\u2019ve been thinking about defining what our belief system is for this industry, and it\u2019s this idea of \u2018maniacal client service,\u2019\u201d Marwaha said. \u201cThis is a mirror of how we view ourselves today.\u201d<\/p>\n

Everyone at Litera is mandated to utilize AI. But it\u2019s being used to improve customer service, as opposed to a primary focus on, say, profitability.\u00a0<\/p>\n

Law firms that take a similar tack will deepen their client relationships and grow their revenue as a result, Marwaha said.\u00a0<\/p>\n

\u201cEssentially, what you want to do is focus on relationship-building,\u201d he said. \u201cI think lawyers and partners should spend their time with their clients. I think that\u2019s smart.\u201d\u00a0<\/p>\n

\u201cIt\u2019s not just thinking about automation day in and day out.\u201d<\/p>\n

Tech Is a Differentiator<\/strong><\/p>\n

So how can tech enable deeper client relationships?<\/p>\n

Litera\u2019s focus on delivering the right data, in the right place, at the right time will deliver this result, Marwaha said.\u00a0<\/p>\n

Litera One operates directly within the Microsoft ecosystem, eliminating the need to juggle between products. It prioritizes proprietary firm data gathered in its Foundation system, and the Peppermint CRM solution integrates with Microsoft for client outreach.\u00a0<\/p>\n

Marwaha gave the example of a law firm partner receiving an email asking how much experience a firm has in a particular type of matter.\u00a0<\/p>\n

\u201cHow is that question answered today?\u201d he said. \u201cDoes the partner just guess? Do you go ask someone? How do you get that information?\u201d<\/p>\n

Litera One, by contrast, will proactively provide an answer to that question, right within Outlook. It does this by using artificial intelligence and experience data gathered within the Foundation system.\u00a0\u00a0<\/p>\n

\u201cWe can now give you that information as an email comes in,\u201d Marwaha said. \u201cSo that, to me, is the right data at the right place at the right time.\u201d\u00a0<\/p>\n

Litera Is All-In on Microsoft<\/strong><\/p>\n

Marwaha described the Microsoft ecosystem as the most safe and secure way to conduct professional work.\u00a0<\/p>\n

\u201cWhy go against the leading company in the space?\u201d he said.\u00a0<\/p>\n

\u201cEverything that we do is safe and secure and built on Microsoft. I\u2019m so committed to that right now,\u201d he said.<\/p>\n

Evaluating Your Firm<\/strong><\/p>\n

Curious to see Litera One in action? Discover how the industry\u2019s first fully connected legal workflow solution can transform your practice here<\/a>.<\/p>\n

To explore some of Litera\u2019s other groundbreaking solutions trusted by 99% of the AmLaw 100 and 75% of the legal industry worldwide, you can book a demo here.<\/a><\/p>\n

If you\u2019d like to see the full company update, you can view it here.<\/a><\/p>\n

\n

Jeremy Barker is the director of content marketing for Breaking Media. Feel free to\u00a0email him<\/a>\u00a0with questions or comments and to\u00a0connect on LinkedIn<\/a>.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Litera CEO Avaneesh Marwaha It\u2019s long been a mantra in legal tech: \u201cStreamline the mundane tasks so lawyers can better focus on high-level work.\u201d Indeed, attendees at this year\u2019s ILTACON saw just how far the industry has come in this regard, with forward-thinking technology featured throughout.\u00a0 For Litera\u2019s CEO Avaneesh Marwaha, however, these types of […]<\/p>\n","protected":false},"author":3,"featured_media":131952,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-131984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-above_the_law"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/xira.com\/p\/wp-content\/uploads\/2025\/08\/avaneesh_marwaha_-_litera_ceo.jpeg-TY54QI.webp?fit=1000%2C562&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts\/131984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/comments?post=131984"}],"version-history":[{"count":0,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts\/131984\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/media\/131952"}],"wp:attachment":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/media?parent=131984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/categories?post=131984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/tags?post=131984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}