{"id":132700,"date":"2025-09-05T15:02:24","date_gmt":"2025-09-05T23:02:24","guid":{"rendered":"https:\/\/xira.com\/p\/2025\/09\/05\/stop-random-acts-of-marketing-and-start-getting-clients\/"},"modified":"2025-09-05T15:02:24","modified_gmt":"2025-09-05T23:02:24","slug":"stop-random-acts-of-marketing-and-start-getting-clients","status":"publish","type":"post","link":"https:\/\/xira.com\/p\/2025\/09\/05\/stop-random-acts-of-marketing-and-start-getting-clients\/","title":{"rendered":"Stop Random Acts Of Marketing And Start Getting Clients\u00a0"},"content":{"rendered":"
\"\"
Getty Images<\/figcaption><\/figure>\n

In this episode of \u201cBe That Lawyer,\u201d I spoke with legal marketing strategist and entrepreneur Viktoria Altman about why so many lawyers waste time and money on scattershot marketing \u2014 and how to replace guesswork with intentional, scalable strategy. <\/p>\n

Viktoria brings a unique blend of technical know-how and real-world client insights that make legal marketing more predictable and profitable.\u00a0<\/p>\n

How Google Actually Sees You\u00a0<\/strong><\/p>\n

Search engines today don\u2019t just respond to keywords \u2014 they use AI to anticipate intent. Viktoria explained how Google pulls from review sites like Avvo, legal directories like FindLaw, and even guest posts or media mentions to build a profile of your firm. <\/p>\n

When someone searches \u201cNew York personal injury attorney,\u201d Google factors in their location, recent searches like \u201cslip and fall,\u201d and other user behavior to tailor results. That means your online reputation, content, and reviews must be aligned and consistent to win visibility. <\/p>\n

Lawyers who ignore this reality are falling behind in an AI-driven search landscape.\u00a0<\/p>\n

\n
\n<\/div>\n<\/figure>\n

Define Your Ideal Clients\u00a0<\/strong><\/p>\n

Viktoria emphasized that the foundation of strong legal marketing starts with clarity. <\/p>\n

You need to define your ideal client \u2014 whether that\u2019s a high-net-worth individual approaching retirement or a newly pregnant couple planning for the future. You can have multiple profiles, but they must be specific. <\/p>\n

Once you know exactly who you\u2019re trying to reach, your messaging and targeting become far more effective. Without this level of focus, marketing becomes diluted and inefficient.\u00a0<\/p>\n

\n
\n<\/div>\n<\/figure>\n

Vet Vendors Who Know Your World\u00a0<\/strong><\/p>\n

Legal marketing is an unregulated space, and Viktoria didn\u2019t hold back in expressing her frustration with how many lawyers get burned by bad vendors. <\/p>\n

Her advice? Ask agencies for references from clients just like you, same practice area, same marketing budget. <\/p>\n

If you\u2019re an estate planning attorney, talk to other estate lawyers who\u2019ve spent similar amounts. That\u2019s the only way to get an honest sense of what you can expect. Don\u2019t settle for general promises. Get proof, and make sure your agency understands the unique needs of your firm.\u00a0<\/p>\n

\n
\n<\/div>\n<\/figure>\n

This episode is a must-listen for lawyers ready to ditch random tactics and start building a marketing engine that brings in real clients. Viktoria\u2019s no-nonsense advice is both practical and immediately actionable.<\/p>\n

Want more from Viktoria Altman?\u00a0<\/strong><\/p>\n

Get to know her work and insights here<\/a>.<\/p>\n

Catch the full podcast episode here<\/a>. <\/p>\n

And if you\u2019re serious about growing your practice, don\u2019t miss my new book, now on Amazon.\u00a0Check it out here.<\/a><\/p>\n

\n

Steve Fretzin is a bestselling author, host of the \u201cBe That Lawyer\u201d podcast, and business development coach exclusively for attorneys. Steve has committed his career to helping lawyers learn key growth skills not currently taught in law school. His clients soon become top rainmakers and credit Steve\u2019s program and coaching for their success. He can be reached directly by email at\u00a0<\/em><\/strong>steve@fretzin.com<\/em><\/strong><\/a>. Or you can easily find him on his website at\u00a0<\/em><\/strong>www.fretzin.com<\/em><\/strong><\/a>\u00a0or LinkedIn at\u00a0<\/em><\/strong>https:\/\/www.linkedin.com\/in\/stevefretzin<\/em><\/strong><\/a>.<\/em><\/strong><\/p>\n

The post Stop Random Acts Of Marketing And Start Getting Clients\u00a0<\/a> appeared first on Above the Law<\/a>.<\/p>\n

\"\"
Getty Images<\/figcaption><\/figure>\n

In this episode of \u201cBe That Lawyer,\u201d I spoke with legal marketing strategist and entrepreneur Viktoria Altman about why so many lawyers waste time and money on scattershot marketing \u2014 and how to replace guesswork with intentional, scalable strategy. <\/p>\n

Viktoria brings a unique blend of technical know-how and real-world client insights that make legal marketing more predictable and profitable.\u00a0<\/p>\n

How Google Actually Sees You\u00a0<\/strong><\/p>\n

Search engines today don\u2019t just respond to keywords \u2014 they use AI to anticipate intent. Viktoria explained how Google pulls from review sites like Avvo, legal directories like FindLaw, and even guest posts or media mentions to build a profile of your firm. <\/p>\n

When someone searches \u201cNew York personal injury attorney,\u201d Google factors in their location, recent searches like \u201cslip and fall,\u201d and other user behavior to tailor results. That means your online reputation, content, and reviews must be aligned and consistent to win visibility. <\/p>\n

Lawyers who ignore this reality are falling behind in an AI-driven search landscape.\u00a0<\/p>\n

\n
\n<\/div>\n<\/figure>\n

Define Your Ideal Clients\u00a0<\/strong><\/p>\n

Viktoria emphasized that the foundation of strong legal marketing starts with clarity. <\/p>\n

You need to define your ideal client \u2014 whether that\u2019s a high-net-worth individual approaching retirement or a newly pregnant couple planning for the future. You can have multiple profiles, but they must be specific. <\/p>\n

Once you know exactly who you\u2019re trying to reach, your messaging and targeting become far more effective. Without this level of focus, marketing becomes diluted and inefficient.\u00a0<\/p>\n

\n
\n<\/div>\n<\/figure>\n

Vet Vendors Who Know Your World\u00a0<\/strong><\/p>\n

Legal marketing is an unregulated space, and Viktoria didn\u2019t hold back in expressing her frustration with how many lawyers get burned by bad vendors. <\/p>\n

Her advice? Ask agencies for references from clients just like you, same practice area, same marketing budget. <\/p>\n

If you\u2019re an estate planning attorney, talk to other estate lawyers who\u2019ve spent similar amounts. That\u2019s the only way to get an honest sense of what you can expect. Don\u2019t settle for general promises. Get proof, and make sure your agency understands the unique needs of your firm.\u00a0<\/p>\n

\n
\n<\/div>\n<\/figure>\n

This episode is a must-listen for lawyers ready to ditch random tactics and start building a marketing engine that brings in real clients. Viktoria\u2019s no-nonsense advice is both practical and immediately actionable.<\/p>\n

Want more from Viktoria Altman?\u00a0<\/strong><\/p>\n

Get to know her work and insights here<\/a>.<\/p>\n

Catch the full podcast episode here<\/a>. <\/p>\n

And if you\u2019re serious about growing your practice, don\u2019t miss my new book, now on Amazon.\u00a0Check it out here.<\/a><\/p>\n

\n

Steve Fretzin is a bestselling author, host of the \u201cBe That Lawyer\u201d podcast, and business development coach exclusively for attorneys. Steve has committed his career to helping lawyers learn key growth skills not currently taught in law school. His clients soon become top rainmakers and credit Steve\u2019s program and coaching for their success. He can be reached directly by email at\u00a0<\/em><\/strong>steve@fretzin.com<\/em><\/strong><\/a>. Or you can easily find him on his website at\u00a0<\/em><\/strong>www.fretzin.com<\/em><\/strong><\/a>\u00a0or LinkedIn at\u00a0<\/em><\/strong>https:\/\/www.linkedin.com\/in\/stevefretzin<\/em><\/strong><\/a>.<\/em><\/strong><\/p>\n

The post Stop Random Acts Of Marketing And Start Getting Clients\u00a0<\/a> appeared first on Above the Law<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Getty Images In this episode of \u201cBe That Lawyer,\u201d I spoke with legal marketing strategist and entrepreneur Viktoria Altman about why so many lawyers waste time and money on scattershot marketing \u2014 and how to replace guesswork with intentional, scalable strategy. Viktoria brings a unique blend of technical know-how and real-world client insights that make […]<\/p>\n","protected":false},"author":3,"featured_media":132701,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-132700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-above_the_law"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/xira.com\/p\/wp-content\/uploads\/2025\/09\/GettyImages-1389556434-1024x614-06p2xn.jpg?fit=1024%2C614&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts\/132700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/comments?post=132700"}],"version-history":[{"count":0,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts\/132700\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/media\/132701"}],"wp:attachment":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/media?parent=132700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/categories?post=132700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/tags?post=132700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}