{"id":133202,"date":"2025-09-12T15:57:08","date_gmt":"2025-09-12T23:57:08","guid":{"rendered":"https:\/\/xira.com\/p\/2025\/09\/12\/how-intentional-networking-can-grow-your-legal-practice\/"},"modified":"2025-09-12T15:57:08","modified_gmt":"2025-09-12T23:57:08","slug":"how-intentional-networking-can-grow-your-legal-practice","status":"publish","type":"post","link":"https:\/\/xira.com\/p\/2025\/09\/12\/how-intentional-networking-can-grow-your-legal-practice\/","title":{"rendered":"How Intentional Networking Can Grow Your Legal Practice"},"content":{"rendered":"
\"\"
<\/figcaption><\/figure>\n

In this episode, host Steve Fretzin and lawyer coach Phyllis Sisenwine discuss the art of building a legal practice through intentional networking, relationship-building, and smart business development strategies. <\/p>\n

Phyllis shares her decades of experience helping lawyers and professionals connect more meaningfully, manage their time, and turn introductions into real opportunities.\u00a0<\/p>\n

How to Make Introductions That Matter\u00a0<\/strong><\/p>\n

Phyllis and Steve dive into the importance of context when making introductions. It\u2019s not enough to simply refer to someone because you like them\u2014there needs to be a clear business reason. <\/p>\n

Phyllis explains that you should help your contacts introduce you in a way that highlights your value and relevance to the person you want to meet. <\/p>\n

\u201cWe have to help that person introduce us in the way we want to be introduced to the kind of person that we want to work with.\u201d <\/p>\n

By sharing a short, compelling story about your journey and the results you deliver, you make it easier for others to advocate for you.\u00a0<\/p>\n

\n
\n<\/div>\n<\/figure>\n

The Only Thing That Matters in Getting Meetings\u00a0<\/strong><\/p>\n

The conversation highlights that people take meetings for business reasons, not just because of personal rapport. <\/p>\n

Steve and Phyllis discuss the power of having your advocates repeat back the story of why a meeting with you is valuable. <\/p>\n

This ensures the introduction is set up for success and that both parties understand the benefit.\u00a0<\/p>\n

\n
\n<\/div>\n<\/figure>\n

Mastering Referrals and Follow-Up\u00a0<\/strong><\/p>\n

Phyllis emphasizes the importance of follow-up and accountability in business development. When you\u2019re copied on an introduction, you can see if the other person responds. If not, it\u2019s an opportunity to reach out and have a candid conversation with your client or contact. <\/p>\n

She also cautions that referrals can go \u201cdark\u201d if not set up properly: \u201cIf it wasn\u2019t set up properly, if it wasn\u2019t teed up beautifully for me or for someone else, there could be a chasing game there. It could go dark real fast and it could waste our time.\u201d\u00a0<\/p>\n

\n
\n<\/div>\n<\/figure>\n

Want more from Phyllis Sisenwine?\u00a0<\/p>\n

Get to know her work and insights here.<\/a><\/p>\n

Catch the full podcast episode here.<\/a><\/p>\n

And if you\u2019re serious about growing your practice, don\u2019t miss my new book, now on Amazon.\u00a0Check it out here.<\/a><\/p>\n

\n

Steve Fretzin is a bestselling author, host of the \u201cBe That Lawyer\u201d podcast, and business development coach exclusively for attorneys. Steve has committed his career to helping lawyers learn key growth skills not currently taught in law school. His clients soon become top rainmakers and credit Steve\u2019s program and coaching for their success. He can be reached directly by email at\u00a0<\/em><\/strong>steve@fretzin.com<\/em><\/strong><\/a>. Or you can easily find him on his website at\u00a0<\/em><\/strong>www.fretzin.com<\/em><\/strong><\/a>\u00a0or LinkedIn at\u00a0<\/em><\/strong>https:\/\/www.linkedin.com\/in\/stevefretzin<\/em><\/strong><\/a>.<\/em><\/strong><\/p>\n

The post How Intentional Networking Can Grow Your Legal Practice<\/a> appeared first on Above the Law<\/a>.<\/p>\n

\"\"
<\/figcaption><\/figure>\n

In this episode, host Steve Fretzin and lawyer coach Phyllis Sisenwine discuss the art of building a legal practice through intentional networking, relationship-building, and smart business development strategies. <\/p>\n

Phyllis shares her decades of experience helping lawyers and professionals connect more meaningfully, manage their time, and turn introductions into real opportunities.\u00a0<\/p>\n

How to Make Introductions That Matter\u00a0<\/strong><\/p>\n

Phyllis and Steve dive into the importance of context when making introductions. It\u2019s not enough to simply refer to someone because you like them\u2014there needs to be a clear business reason. <\/p>\n

Phyllis explains that you should help your contacts introduce you in a way that highlights your value and relevance to the person you want to meet. <\/p>\n

\u201cWe have to help that person introduce us in the way we want to be introduced to the kind of person that we want to work with.\u201d <\/p>\n

By sharing a short, compelling story about your journey and the results you deliver, you make it easier for others to advocate for you.\u00a0<\/p>\n

\n
\n<\/div>\n<\/figure>\n

The Only Thing That Matters in Getting Meetings\u00a0<\/strong><\/p>\n

The conversation highlights that people take meetings for business reasons, not just because of personal rapport. <\/p>\n

Steve and Phyllis discuss the power of having your advocates repeat back the story of why a meeting with you is valuable. <\/p>\n

This ensures the introduction is set up for success and that both parties understand the benefit.\u00a0<\/p>\n

\n
\n<\/div>\n<\/figure>\n

Mastering Referrals and Follow-Up\u00a0<\/strong><\/p>\n

Phyllis emphasizes the importance of follow-up and accountability in business development. When you\u2019re copied on an introduction, you can see if the other person responds. If not, it\u2019s an opportunity to reach out and have a candid conversation with your client or contact. <\/p>\n

She also cautions that referrals can go \u201cdark\u201d if not set up properly: \u201cIf it wasn\u2019t set up properly, if it wasn\u2019t teed up beautifully for me or for someone else, there could be a chasing game there. It could go dark real fast and it could waste our time.\u201d\u00a0<\/p>\n

\n
\n<\/div>\n<\/figure>\n

Want more from Phyllis Sisenwine?\u00a0<\/p>\n

Get to know her work and insights here.<\/a><\/p>\n

Catch the full podcast episode here.<\/a><\/p>\n

And if you\u2019re serious about growing your practice, don\u2019t miss my new book, now on Amazon.\u00a0Check it out here.<\/a><\/p>\n

\n

Steve Fretzin is a bestselling author, host of the \u201cBe That Lawyer\u201d podcast, and business development coach exclusively for attorneys. Steve has committed his career to helping lawyers learn key growth skills not currently taught in law school. His clients soon become top rainmakers and credit Steve\u2019s program and coaching for their success. He can be reached directly by email at\u00a0<\/em><\/strong>steve@fretzin.com<\/em><\/strong><\/a>. Or you can easily find him on his website at\u00a0<\/em><\/strong>www.fretzin.com<\/em><\/strong><\/a>\u00a0or LinkedIn at\u00a0<\/em><\/strong>https:\/\/www.linkedin.com\/in\/stevefretzin<\/em><\/strong><\/a>.<\/em><\/strong><\/p>\n

The post How Intentional Networking Can Grow Your Legal Practice<\/a> appeared first on Above the Law<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

In this episode, host Steve Fretzin and lawyer coach Phyllis Sisenwine discuss the art of building a legal practice through intentional networking, relationship-building, and smart business development strategies. Phyllis shares her decades of experience helping lawyers and professionals connect more meaningfully, manage their time, and turn introductions into real opportunities.\u00a0 How to Make Introductions That […]<\/p>\n","protected":false},"author":3,"featured_media":133203,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-133202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-above_the_law"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/xira.com\/p\/wp-content\/uploads\/2025\/09\/GettyImages-1345020954-1024x683-O5ZP5o.jpg?fit=1024%2C683&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts\/133202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/comments?post=133202"}],"version-history":[{"count":0,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts\/133202\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/media\/133203"}],"wp:attachment":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/media?parent=133202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/categories?post=133202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/tags?post=133202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}