{"id":134036,"date":"2025-09-29T06:33:28","date_gmt":"2025-09-29T14:33:28","guid":{"rendered":"https:\/\/xira.com\/p\/?p=134036"},"modified":"2025-09-29T06:33:28","modified_gmt":"2025-09-29T14:33:28","slug":"ai-against-counterfeits-how-smart-technology-is-reshaping-brand-protection-and-platform-accountability","status":"publish","type":"post","link":"https:\/\/xira.com\/p\/2025\/09\/29\/ai-against-counterfeits-how-smart-technology-is-reshaping-brand-protection-and-platform-accountability\/","title":{"rendered":"AI Against Counterfeits: How Smart Technology Is Reshaping Brand Protection and Platform Accountability"},"content":{"rendered":"

As AI becomes more sophisticated at detecting fakes, it is not just changing how brands protect themselves \u2014 it has the potential to change the legal framework for determining when platforms themselves might be held responsible for the counterfeits sold on their sites.<\/p>\n

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As AI becomes more sophisticated at detecting fakes, it is not just changing how brands protect themselves \u2014 it has the potential to change the legal framework for determining when platforms themselves might be held responsible for the counterfeits sold on their sites.<\/p>\n

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As AI becomes more sophisticated at detecting fakes, it is not just changing how brands protect themselves \u2014 it has the potential to change the legal framework for determining when platforms themselves might be held responsible for the counterfeits sold on their sites. \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 As AI becomes more sophisticated at detecting fakes, it is not […]<\/p>\n","protected":false},"author":3,"featured_media":134037,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-134036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-law-com"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/xira.com\/p\/wp-content\/uploads\/2025\/09\/legal-news-6xyxf1.jpg?fit=767%2C505&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts\/134036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/comments?post=134036"}],"version-history":[{"count":1,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts\/134036\/revisions"}],"predecessor-version":[{"id":134039,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts\/134036\/revisions\/134039"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/media\/134037"}],"wp:attachment":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/media?parent=134036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/categories?post=134036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/tags?post=134036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}