{"id":137955,"date":"2025-12-01T18:36:04","date_gmt":"2025-12-02T02:36:04","guid":{"rendered":"https:\/\/xira.com\/p\/2025\/12\/01\/whose-name-should-come-first-when-biglaw-firms-merge-its-not-always-the-dominant-firm\/"},"modified":"2025-12-01T18:36:04","modified_gmt":"2025-12-02T02:36:04","slug":"whose-name-should-come-first-when-biglaw-firms-merge-its-not-always-the-dominant-firm","status":"publish","type":"post","link":"https:\/\/xira.com\/p\/2025\/12\/01\/whose-name-should-come-first-when-biglaw-firms-merge-its-not-always-the-dominant-firm\/","title":{"rendered":"Whose Name Should Come First When Biglaw Firms Merge? It\u2019s Not Always The \u2018Dominant Firm\u2019"},"content":{"rendered":"

Ed. note<\/u>: Welcome to our daily feature, Quote of the Day<\/a>.<\/em><\/p>\n

People in the U.K. may continue to refer to it as Ashurst, but I think in the U.S., unfortunately for the double brand, it will be known as Perkins, which is what happens when these large law firms come together. There are very few (firms) that have managed to keep the double name. Increasingly, firms are known by a single name. Skadden, Cravath, Pillsbury\u2026 It\u2019s just hard to maintain the double branding.<\/strong><\/p>\n

\u2014<\/i> Allan Ripp, a media strategist for law firms and principal at Ripp Media, in comments given to the American Lawyer<\/a>, concerning the name Ashurst Perkins Coie will be known by once its merger is complete<\/a>. \u201c[T]here\u2019s always a dominant firm in a merger, despite what they tell you,\u201d Ripp continued, adding, \u201cThe dominant name in this case comes from behind out of strength, not weakness.\u201d\u00a0He went on, suggesting that if Perkins Coie\u2019s name had come first, \u201cAshurst [could] be at risk of being dropped by those referencing the combined firm.\u201d<\/em><\/strong><\/p>\n

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Staci Zaretsky<\/a>\u00a0is the managing editor of Above the Law, where she\u2019s worked since 2011. She\u2019d love to hear from you, so please feel free to email<\/a> her with any tips, questions, comments, or critiques. You can follow her on\u00a0Bluesky<\/a>,\u00a0X\/Twitter<\/a>, and\u00a0Threads<\/a>,\u00a0or connect with her on\u00a0LinkedIn<\/a>.<\/em><\/strong><\/p>\n

The post Whose Name Should Come First When Biglaw Firms Merge? It\u2019s Not Always The \u2018Dominant Firm\u2019<\/a> appeared first on Above the Law<\/a>.<\/p>\n

Ed. note<\/u>: Welcome to our daily feature, Quote of the Day<\/a>.<\/em><\/p>\n

People in the U.K. may continue to refer to it as Ashurst, but I think in the U.S., unfortunately for the double brand, it will be known as Perkins, which is what happens when these large law firms come together. There are very few (firms) that have managed to keep the double name. Increasingly, firms are known by a single name. Skadden, Cravath, Pillsbury\u2026 It\u2019s just hard to maintain the double branding.<\/strong><\/p>\n

\u2014<\/i> Allan Ripp, a media strategist for law firms and principal at Ripp Media, in comments given to the American Lawyer<\/a>, concerning the name Ashurst Perkins Coie will be known by once its merger is complete<\/a>. \u201c[T]here\u2019s always a dominant firm in a merger, despite what they tell you,\u201d Ripp continued, adding, \u201cThe dominant name in this case comes from behind out of strength, not weakness.\u201d\u00a0He went on, suggesting that if Perkins Coie\u2019s name had come first, \u201cAshurst [could] be at risk of being dropped by those referencing the combined firm.\u201d<\/em><\/strong><\/p>\n

\n
\"\"
<\/figcaption><\/figure>\n

Staci Zaretsky<\/a>\u00a0is the managing editor of Above the Law, where she\u2019s worked since 2011. She\u2019d love to hear from you, so please feel free to email<\/a> her with any tips, questions, comments, or critiques. You can follow her on\u00a0Bluesky<\/a>,\u00a0X\/Twitter<\/a>, and\u00a0Threads<\/a>,\u00a0or connect with her on\u00a0LinkedIn<\/a>.<\/em><\/strong><\/p>\n

The post Whose Name Should Come First When Biglaw Firms Merge? It\u2019s Not Always The \u2018Dominant Firm\u2019<\/a> appeared first on Above the Law<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ed. note: Welcome to our daily feature, Quote of the Day. People in the U.K. may continue to refer to it as Ashurst, but I think in the U.S., unfortunately for the double brand, it will be known as Perkins, which is what happens when these large law firms come together. There are very few […]<\/p>\n","protected":false},"author":3,"featured_media":137956,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-137955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-above_the_law"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/xira.com\/p\/wp-content\/uploads\/2025\/12\/Staci-Zaretsky-5fDYbZ.jpg?fit=150%2C100&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts\/137955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/comments?post=137955"}],"version-history":[{"count":0,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts\/137955\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/media\/137956"}],"wp:attachment":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/media?parent=137955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/categories?post=137955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/tags?post=137955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}