{"id":146019,"date":"2026-03-13T15:59:48","date_gmt":"2026-03-13T23:59:48","guid":{"rendered":"https:\/\/xira.com\/p\/2026\/03\/13\/fearless-and-fired-up-alreen-haeggquist-on-how-trust-and-vulnerability-supercharge-law-firm-growth\/"},"modified":"2026-03-13T15:59:48","modified_gmt":"2026-03-13T23:59:48","slug":"fearless-and-fired-up-alreen-haeggquist-on-how-trust-and-vulnerability-supercharge-law-firm-growth","status":"publish","type":"post","link":"https:\/\/xira.com\/p\/2026\/03\/13\/fearless-and-fired-up-alreen-haeggquist-on-how-trust-and-vulnerability-supercharge-law-firm-growth\/","title":{"rendered":"Fearless and Fired Up: Alreen Haeggquist on How Trust and Vulnerability Supercharge Law Firm Growth"},"content":{"rendered":"<p>Clients sitting across from Alreen Haeggquist quickly sense a difference.<\/p>\n<p>She has shaped her firm, Haeggquist &amp; Eck, through her lived experience and by deliberately sharing her message beyond the courtroom.<\/p>\n<p>\u201cI was being bullied and teased a lot through elementary and middle school because I looked different in a sea of white kids,\u201d Haeggquist says. \u201cI was also ridiculed for being the only Muslim.\u201d<\/p>\n<p>After the school day ended, she went home and endured sexual, physical, and mental abuse at the hands of her father and other family members. She made her first suicide attempt at age 10.<\/p>\n<p>Haeggquist\u2019s trauma is the foundation of her empathy.<\/p>\n<h2><strong>STANDING YOUR GROUND<\/strong><\/h2>\n<p>Now, Haeggquist shares her story with her clients and the world at large. She believes her clients need to know how deeply she understands their experiences.<\/p>\n<p>That shared understanding creates trust faster. It reduces the pressure clients feel to justify their pain. It allows conversations to move at a comfortable pace for the client, not the pace the legal process generally prefers.<\/p>\n<p>Clients choose Haeggquist because they know she will believe, respect, and handle their experience with care.<\/p>\n<p>Haeggquist &amp; Eck focuses on issues that sit at the intersection of power and vulnerability: Sexual assault. Human trafficking. Discrimination. Workplace retaliation.<\/p>\n<p>These are emotionally heavy cases. They often involve fighting institutions with resources, lawyers, and incentives to delay and deflect.<\/p>\n<p>\u201cThe law applies to everyone,\u201d Haeggquist said in the <em>LawHer<\/em> podcast. \u201cWhen you know it and understand it, you can stand your ground.\u201d<\/p>\n<p>Over the past five years, Haeggquist has relied on Rankings.io, the elite performance marketing agency for personal injury law firms, to amplify that message with content, on-site SEO, local SEO, and link-building services.<\/p>\n<p>That partnership empowers her voice to reach a broader audience, extending access to trauma-informed representation for people navigating crises.<\/p>\n<h2><strong>THE BEGINNING<\/strong><\/h2>\n<p>From the beginning, Haeggquist was intentional about building something different.<\/p>\n<p>After years at a large plaintiffs\u2019 firm, Haeggquist encountered a ceiling. Advacement came with conditions. True partnership was impossible.<\/p>\n<p>So she left.<\/p>\n<p>With only $5,000 and a clear sense of what she refused to compromise, her law firm was born.<\/p>\n<p>Woman-owned and largely staffed by women, Haeggquist &amp; Eck\u2019s team<br \/>\ncomposition did not happen by accident. It reflects her belief that gender, hierarchy, or tradition should not constrain people when it comes to how they practice law or grow into leadership.<\/p>\n<p>Haeggquist built her practice around trauma-informed law because she understands that the legal system often overlooks the human cost of harm.<\/p>\n<p>That approach shows up in concrete ways. In how her firm handles intake conversations. In how she and the other lawyers at Haeggquist &amp; Eck prepare clients for depositions and testimony. And in how she fights to give survivors more agency in a process that too often takes it away.<\/p>\n<p>For Haeggquist and her team, the goal isn\u2019t just to win cases. It\u2019s to pursue justice without re-inflicting harm along the way.<\/p>\n<p>Haeggquist holds her firm to that standard because she knows that outcomes alone are not the measure of success. A client\u2019s experience while on the path to resolution matters, too.<\/p>\n<p>With Rankings.io helping her, people who might never have encountered trauma-informed representation now know where to turn.<\/p>\n<h2><strong>TURNING PAIN INTO POWER<\/strong><\/h2>\n<p>As her firm took shape, Haeggquist also began to think more intentionally about how her message traveled beyond it.<\/p>\n<p>Her book, <em>Fired Up: Fueling Triumph from Trauma,<\/em> is an extension of the same values she brings into her law practice.<\/p>\n<p>In the book, she writes candidly about trauma, confidence, and what it means to turn painful experiences into forward motion. Not by minimizing what happened, and not by reframing it as something positive, but by refusing to let it remain silent or unresolved.<\/p>\n<p>At its core, <em>Fired Up <\/em>is about agency.<\/p>\n<p>On the <em>Personal Injury Mastermind w\/ Chris Dreyer <\/em>podcast, Alreen Haeggquist speaks candidly about the moment she realized that staying invisible was no longer an option.<\/p>\n<p>\u201cPeople have to know you exist in order to get cases,\u201d she says.<\/p>\n<p>She also explores the operational side of building a law firm from the ground up, and breaks down her firm\u2019s growth into a series of deliberate choices.<\/p>\n<h2><strong>FINDING CONFIDENCE<\/strong><\/h2>\n<p>For Haeggquist, confidence is not something you\u2019re born with.<\/p>\n<p>She built hers through preparation. Through knowing the law. Through understanding the facts well enough to stand firm when challenged.<\/p>\n<p>\u201cYou have to have the confidence that you know what you\u2019re talking about, but that confidence comes from knowing the law and understanding your facts,\u201d Haeggquist said in the <em>LawHer<\/em> podcast.<\/p>\n<p>As that philosophy reaches more people, it gives language to those who have learned to doubt themselves, and clarity to those learning how to speak up.<\/p>\n<p>With Rankings.io expanding the reach of Haeggquist &amp; Eck, that message now finds the people who need it most.<\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/attorneyatlawmagazine.com\/stories\/attorney-feature\/alreen-haeggquist\" target=\"_blank\">Fearless and Fired Up: Alreen Haeggquist on How Trust and Vulnerability Supercharge Law Firm Growth<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/attorneyatlawmagazine.com\/\" target=\"_blank\">Attorney at Law Magazine<\/a>.<\/p>\n<div class=\"gdpr_lightbox-hide\" role=\"complementary\" aria-label=\"GDPR Settings Screen\">\n<div class=\"moove-gdpr-modal-content moove-clearfix logo-position-left moove_gdpr_modal_theme_v1\">\n<div class=\"moove-gdpr-modal-left-content\">\n<div class=\"moove-gdpr-company-logo-holder\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/attorneyatlawmagazine.com\/wp-content\/uploads\/2020\/09\/black%400.5x.png?resize=172%2C63&#038;ssl=1\" alt=\"\" width=\"172\" height=\"63\" class=\"img-responsive\" title=\"\"><\/div>\n<\/div>\n<div class=\"moove-gdpr-modal-right-content\">\n<div class=\"main-modal-content\">\n<div class=\"moove-gdpr-tab-content\">\n<div class=\"moove-gdpr-tab-main\">Privacy Overview<\/p>\n<div class=\"moove-gdpr-tab-main-content\">\n<p>This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful. Read our <a href=\"https:\/\/attorneyatlawmagazine.com\/privacy-policy\" rel=\"nofollow noopener\" target=\"_blank\">Privacy Policy<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Clients sitting across from Alreen Haeggquist quickly sense a difference. She has shaped her firm, Haeggquist &amp; Eck, through her lived experience and by deliberately sharing her message beyond the courtroom. \u201cI was being bullied and teased a lot through elementary and middle school because I looked different in a sea of white kids,\u201d Haeggquist [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-146019","post","type-post","status-publish","format-standard","hentry","category-legal_matters"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts\/146019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/comments?post=146019"}],"version-history":[{"count":0,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts\/146019\/revisions"}],"wp:attachment":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/media?parent=146019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/categories?post=146019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/tags?post=146019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}