![\"Connections](\"https:\/\/i0.wp.com\/www.attorneyatwork.com\/wp-content\/uploads\/2026\/03\/actionable-business-development-guide.jpg?resize=770%2C495&ssl=1\" "\\"\\"")
As a former managing shareholder, I am selective about the resources I recommend to colleagues. However, Meranda Vieyra\u2019s \u201cConnections: Actionable Guidance on Solo Practice and Small Law Firm Business Development<\/a>,\u201d from ABA Book Publishing, stands out as an essential guide for any attorney committed to sustained growth. <\/p>\n Drawing on over 20 years of experience, Vieyra offers practical, field-tested solutions to the business development challenges legal professionals face today in firms of all sizes.<\/p>\n Vieyra presents a clear, step-by-step methodology that is easy to implement, whether you are a solo practitioner or leading a law firm. The strategies are adaptable and proven, rooted in real-world examples that effectively translate theory into practice<\/a>.<\/p>\n The book\u2019s structure is one of its greatest strengths. It allows readers to easily identify and address specific challenges, almost like a prescription for a particular issue.<\/p>\n For example, the \u201cCenters\u201d chapter guides attorneys on becoming a center of influence by honing their niche, which is perfect for those struggling to stand out. The \u201cCharacter\u201d chapter tackles personal branding, making it indispensable for lawyers unsure how to promote themselves authentically.<\/p>\n In \u201cCircles,\u201d Vieyra shows how to evaluate and leverage existing professional communities for better networking and referrals.<\/p>\n By aligning each chapter with a common pain point, the book becomes a personalized roadmap to growth.<\/p>\n Unlike generic business development guides, \u201cConnections\u201d is crafted specifically for lawyers. It addresses their unique realities, including limited resources, unclear processes and the natural insecurity that can accompany a new business plan. The book serves as a business education companion, taking the fear out of marketing.\u00a0The reader feels supported throughout the journey, guided by an author who understands the challenges and is there every step of the way.<\/p>\n \u201cConnections\u201d delivers the practical tools attorneys need to improve client engagement and streamline their marketing. I highly recommend this authoritative resource to law firm owners, partners, and attorneys at all career stages. If you are seeking impactful, strategic guidance for business development, make this book a core reference for your team.<\/p>\n Connections: Actionable Guidance on Solo Practice and Small Law Firm Business Development<\/strong><\/a> by Meranda M. Vieyra (ABA Law Practice Division, 2025, 160 pages) is available in Kindle and paperback formats on Amazon<\/a> and at ABABooks.org.\u00a0<\/p>\n<\/div>\n<\/div>\n Image \u00a9 iStockPhoto.com. <\/p>\n Sign up for Attorney at Work\u2019s daily practice tips newsletter here<\/a> and subscribe to our podcast<\/a>, Attorney at Work Today.<\/strong><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":" Book Review | Looking for an actionable business development guide? “Connections” provides the roadmap solo and small firm lawyers need. The post Book Review: Actionable Guidance on Business Development for Solo and Small Firm Lawyers appeared first on Articles, Tips and Tech for Law Firms and Lawyers. If you are looking for a way to […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-147651","post","type-post","status-publish","format-standard","hentry","category-legal_matters"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts\/147651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/comments?post=147651"}],"version-history":[{"count":0,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts\/147651\/revisions"}],"wp:attachment":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/media?parent=147651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/categories?post=147651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/tags?post=147651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}What Truly Sets \u201cConnections\u201d Apart Is Its Systematic and Actionable Framework<\/h2>\n
Why You Need an Actionable Business Development Guide<\/h2>\n
\n![\"\"](\"https:\/\/i0.wp.com\/www.attorneyatwork.com\/wp-content\/uploads\/2026\/03\/Connections-Solo-Practice-and-Small-Law-Firm-Business-Development-book-cover.jpg?resize=350%2C532&ssl=1\" "\\"\\"")
<\/a><\/figure>\nA Business Development Roadmap for Solo and Small Firm Attorneys<\/h3>\n
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