{"id":147704,"date":"2026-04-01T10:28:15","date_gmt":"2026-04-01T18:28:15","guid":{"rendered":"https:\/\/xira.com\/p\/2026\/04\/01\/sephora-files-flurry-of-lawsuits-over-claims-of-race-and-age-bias-by-cosmetic-selection-tool\/"},"modified":"2026-04-01T10:28:15","modified_gmt":"2026-04-01T18:28:15","slug":"sephora-files-flurry-of-lawsuits-over-claims-of-race-and-age-bias-by-cosmetic-selection-tool","status":"publish","type":"post","link":"https:\/\/xira.com\/p\/2026\/04\/01\/sephora-files-flurry-of-lawsuits-over-claims-of-race-and-age-bias-by-cosmetic-selection-tool\/","title":{"rendered":"Sephora Files Flurry of Lawsuits Over Claims of Race and Age Bias by Cosmetic Selection Tool"},"content":{"rendered":"<p>Sephora filed more than a dozen California lawsuits seeking to head off a wave of consumer arbitration demands claiming its opt-in \u201cChosen For You  and \u201cYour Picks  recommendations, built using customers&#8217; self-reported \u201cage range  and \u201cskin color,  violate the Unruh Civil Rights Act. The company argues the tools do not limit access, pricing or terms of sale and therefore do not deny \u201cfull and equal accommodations.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" align=\"left\" border=\"0\" height=\"1\" width=\"1\" alt=\"\" hspace=\"0\" src=\"https:\/\/feeds.feedblitz.com\/~\/i\/952822451\/0\/law\/legal-news\" title=\"\"><\/p>\n<div><a title=\"Add to FaceBook\" href=\"https:\/\/feeds.feedblitz.com\/_\/2\/952822451\/law\/legal-news\" rel=\"nofollow noopener\" target=\"_blank\"><img data-recalc-dims=\"1\" width=\"1080\" decoding=\"async\" height=\"20\" src=\"https:\/\/i0.wp.com\/assets.feedblitz.com\/i\/fbshare20.png?fit=1080%2C20&#038;ssl=1\" alt=\"\" title=\"\"><\/a>\u00a0<a title=\"Like on Facebook\" href=\"https:\/\/feeds.feedblitz.com\/_\/28\/952822451\/law\/legal-news\" rel=\"nofollow noopener\" target=\"_blank\"><img data-recalc-dims=\"1\" width=\"1080\" decoding=\"async\" height=\"20\" src=\"https:\/\/i0.wp.com\/assets.feedblitz.com\/i\/fblike20.png?fit=1080%2C20&#038;ssl=1\" alt=\"\" title=\"\"><\/a>\u00a0<a title=\"Pin it!\" href=\"https:\/\/i0.wp.com\/feeds.feedblitz.com\/_\/29\/952822451\/law\/legal-news%2Chttps%3A%2F%2Fimages.law.com%2Fcontrib%2Fcontent%2Fuploads%2Fsites%2F397%2F2023%2F01%2FSephora-767x633.jpg?ssl=1\" rel=\"nofollow noopener\" target=\"_blank\"><img data-recalc-dims=\"1\" width=\"1080\" decoding=\"async\" height=\"20\" src=\"https:\/\/i0.wp.com\/assets.feedblitz.com\/i\/pinterest20.png?fit=1080%2C20&#038;ssl=1\" alt=\"\" title=\"\"><\/a>\u00a0<a title=\"Stumble This\" href=\"https:\/\/feeds.feedblitz.com\/_\/12\/952822451\/law\/legal-news\" rel=\"nofollow noopener\" target=\"_blank\"><img data-recalc-dims=\"1\" width=\"1080\" decoding=\"async\" height=\"20\" src=\"https:\/\/i0.wp.com\/assets.feedblitz.com\/i\/stumble20.png?fit=1080%2C20&#038;ssl=1\" alt=\"\" title=\"\"><\/a>\u00a0<a title=\"Post to X.com\" href=\"https:\/\/feeds.feedblitz.com\/_\/24\/952822451\/law\/legal-news\" rel=\"nofollow noopener\" target=\"_blank\"><img data-recalc-dims=\"1\" width=\"1080\" decoding=\"async\" height=\"20\" src=\"https:\/\/i0.wp.com\/assets.feedblitz.com\/i\/x.png?fit=1080%2C20&#038;ssl=1\" alt=\"\" title=\"\"><\/a>\u00a0<a title=\"Subscribe by RSS\" href=\"https:\/\/feeds.feedblitz.com\/_\/20\/952822451\/law\/legal-news\" rel=\"nofollow noopener\" target=\"_blank\"><img data-recalc-dims=\"1\" width=\"1080\" decoding=\"async\" height=\"20\" src=\"https:\/\/i0.wp.com\/assets.feedblitz.com\/i\/rss20.png?fit=1080%2C20&#038;ssl=1\" alt=\"\" title=\"\"><\/a>\u00a0\u00a0<\/div>\n<p>Sephora filed more than a dozen California lawsuits seeking to head off a wave of consumer arbitration demands claiming its opt-in \u201cChosen For You  and \u201cYour Picks  recommendations, built using customers&#8217; self-reported \u201cage range  and \u201cskin color,  violate the Unruh Civil Rights Act. The company argues the tools do not limit access, pricing or terms of sale and therefore do not deny \u201cfull and equal accommodations.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" align=\"left\" border=\"0\" height=\"1\" width=\"1\" alt=\"\" hspace=\"0\" src=\"https:\/\/feeds.feedblitz.com\/~\/i\/952822451\/0\/law\/legal-news\" title=\"\"><\/p>\n<div><a title=\"Add to FaceBook\" href=\"https:\/\/feeds.feedblitz.com\/_\/2\/952822451\/law\/legal-news\" rel=\"nofollow noopener\" target=\"_blank\"><img data-recalc-dims=\"1\" width=\"1080\" decoding=\"async\" height=\"20\" src=\"https:\/\/i0.wp.com\/assets.feedblitz.com\/i\/fbshare20.png?fit=1080%2C20&#038;ssl=1\" alt=\"\" title=\"\"><\/a>\u00a0<a title=\"Like on Facebook\" href=\"https:\/\/feeds.feedblitz.com\/_\/28\/952822451\/law\/legal-news\" rel=\"nofollow noopener\" target=\"_blank\"><img data-recalc-dims=\"1\" width=\"1080\" decoding=\"async\" height=\"20\" src=\"https:\/\/i0.wp.com\/assets.feedblitz.com\/i\/fblike20.png?fit=1080%2C20&#038;ssl=1\" alt=\"\" title=\"\"><\/a>\u00a0<a title=\"Pin it!\" href=\"https:\/\/i0.wp.com\/feeds.feedblitz.com\/_\/29\/952822451\/law\/legal-news%2Chttps%3A%2F%2Fimages.law.com%2Fcontrib%2Fcontent%2Fuploads%2Fsites%2F397%2F2023%2F01%2FSephora-767x633.jpg?ssl=1\" rel=\"nofollow noopener\" target=\"_blank\"><img data-recalc-dims=\"1\" width=\"1080\" decoding=\"async\" height=\"20\" src=\"https:\/\/i0.wp.com\/assets.feedblitz.com\/i\/pinterest20.png?fit=1080%2C20&#038;ssl=1\" alt=\"\" title=\"\"><\/a>\u00a0<a title=\"Stumble This\" href=\"https:\/\/feeds.feedblitz.com\/_\/12\/952822451\/law\/legal-news\" rel=\"nofollow noopener\" target=\"_blank\"><img data-recalc-dims=\"1\" width=\"1080\" decoding=\"async\" height=\"20\" src=\"https:\/\/i0.wp.com\/assets.feedblitz.com\/i\/stumble20.png?fit=1080%2C20&#038;ssl=1\" alt=\"\" title=\"\"><\/a>\u00a0<a title=\"Post to X.com\" href=\"https:\/\/feeds.feedblitz.com\/_\/24\/952822451\/law\/legal-news\" rel=\"nofollow noopener\" target=\"_blank\"><img data-recalc-dims=\"1\" width=\"1080\" decoding=\"async\" height=\"20\" src=\"https:\/\/i0.wp.com\/assets.feedblitz.com\/i\/x.png?fit=1080%2C20&#038;ssl=1\" alt=\"\" title=\"\"><\/a>\u00a0<a title=\"Subscribe by RSS\" href=\"https:\/\/feeds.feedblitz.com\/_\/20\/952822451\/law\/legal-news\" rel=\"nofollow noopener\" target=\"_blank\"><img data-recalc-dims=\"1\" width=\"1080\" decoding=\"async\" height=\"20\" src=\"https:\/\/i0.wp.com\/assets.feedblitz.com\/i\/rss20.png?fit=1080%2C20&#038;ssl=1\" alt=\"\" title=\"\"><\/a>\u00a0\u00a0<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sephora filed more than a dozen California lawsuits seeking to head off a wave of consumer arbitration demands claiming its opt-in \u201cChosen For You and \u201cYour Picks recommendations, built using customers&#8217; self-reported \u201cage range and \u201cskin color, violate the Unruh Civil Rights Act. The company argues the tools do not limit access, pricing or terms [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":147705,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-147704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-law-com"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/xira.com\/p\/wp-content\/uploads\/2026\/04\/legal-news-skwxfv.jpg?fit=767%2C633&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts\/147704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/comments?post=147704"}],"version-history":[{"count":0,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts\/147704\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/media\/147705"}],"wp:attachment":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/media?parent=147704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/categories?post=147704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/tags?post=147704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}