Law firms sell experience \u2014 but for decades, harnessing and operationalizing that experience has been a largely manual, chaotic process. In this episode, recorded live at the Legal Marketing Association annual conference in New Orleans, host Bob Ambrogi sits down with\u00a0Jason Noble, president and chief of product strategy at\u00a0Ikaun, to talk about how his company [\u2026]<\/p>\n
Law firms sell experience \u2014 but for decades, harnessing and operationalizing that experience has been a largely manual, chaotic process. In this episode, recorded live at the Legal Marketing Association annual conference in New Orleans, host Bob Ambrogi sits down with\u00a0Jason Noble<\/a>, president and chief of product strategy at\u00a0Ikaun<\/a>, to talk about how his company is changing that.<\/p>\n Ikaun is a managed service and technology platform that helps law firms streamline the proposal and RFP response process \u2014 from capturing and organizing matter experience data to using AI to assemble and draft competitive pitches. Jason explains how the platform works, how the arrival of generative AI transformed what was previously possible, and why Ikaun positions itself as a managed service rather than a self-serve SaaS tool.<\/p>\n Jason and Bob also get into the bigger picture of how law firms are responding to AI-driven changes in the competitive landscape, whether the billable hour can survive in an AI-augmented world, and whether the RFP process itself will look the same in the years ahead \u2014 or whether we\u2019re moving toward a future where agents are submitting and responding to proposals with minimal human involvement.<\/p>\nListen here:<\/h3>\n
Watch here:<\/h3>\n