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Crammed into a little office with no windows, Edwards and de la Cerda took on \u201canything we could get our hands on,\u201d Edwards says. They made just $9,000 apiece their first year.<\/p>\n
The pair spent a decade working as of counsel with another firm, specializing in mass torts. They won $73 million in pelvic mesh and $33 million in IVC filter product mass torts.<\/p>\n
Along the way, they built relationships with local counsel across the country\u2014attorneys who needed experienced trial lawyers to handle cases their own
\nfirms couldn\u2019t.<\/p>\n
The money was good, but they felt it was not their own shop.<\/p>\n
In 2021, with everyone from their wives to their bankers telling them they were crazy, Edwards and de la Cerda launched DFW Injury Lawyers to work on single-event personal injury. In one of the most competitive legal markets in the country, the firm prospered, growing its staff to about 40 persons in five years.<\/p>\n
Edwards and de la Cerda\u2019s reputations as mass tort attorneys gave DFW Injury Lawyers a jumpstart.<\/p>\n
The relationships they\u2019d built during the mass tort years followed them. An Illinois attorney they\u2019d worked with on an IVC case sent them one of their first clients \u2014 someone injured in a Texas box truck accident. Edwards and de la Cerda won. The referrals haven\u2019t stopped since.<\/p>\n
Lawyers from both outside and within Texas who needed referral partners knew who to call. That referral network continues to feed DFW today.<\/p>\n
\u201cBring the Muscle\u201d: How DFW Injury Lawyers Built the Brand<\/strong><\/h2>\nAs Edwards and de la Cerda prepared to launch DFW Injury Lawyers, Edwards spoke to the legendary Kentucky Hammer, Darryl Isaacs, who warned him that lawyers need to stand out in Dallas\/Fort Worth.<\/p>\n
An idea hit Edwards: \u201cYou watch all these like mob movies, and they say, \u2018You got to bring in the muscle to get the money,\u2019 right? I\u2019m like, \u2018This is genius. This will go over well.\u2019\u201d His wife\u2019s immediate reaction was blunt: \u201cAre you kidding me? It\u2019s terrible.\u201d Undaunted, Edwards phoned Isaacs and presented his idea.<\/p>\n
\u201cHe was\u2014pause\u2014and he always talks, and it was a pause,\u201d Edwards recalls. \u201cI was like, \u2018Are you there?\u2019 And he\u2019s like, \u2018It\u2019s terrible. I love it. Do it.\u2019\u201d<\/p>\n
And it\u2019s taken off. The firm nabbed a branded phone number (888-4-MUS-CLE) and started producing popular weekly social media video reels, \u201cMuscle Mondays.\u201d Strangers started to recognize him as the Muscle Guy.<\/p>\n
Recalibrating Marketing for Quality Growth<\/strong><\/h2>\nThe Dallas-Fort Worth market, however, required more than branding success. DFW poured money into TV, radio, and billboards. They signed very little of what came through the door.<\/p>\n
Then came what Edwards calls the \u201cValentine\u2019s Day Massacre.\u201d One February 14th, the firm disappeared from Google entirely.<\/p>\n
Edwards was ready to tear down the website and start it all over. Instead, he called Rankings.io.<\/p>\n
John Lowe, DFW\u2019s account manager at Rankings.io, advocated for gradual, routine, and intentional refinements. Improved content focused on the firm\u2019s practice areas and home base of Dallas\/Fort Worth. A new website improved conversion and engagement rates. Backlinks greatly improved DFW\u2019s visibility against some of the market\u2019s biggest competitors. DFW\u2019s number of monthly high-value motor-vehicle accident cases from local service ads more than quadrupled.<\/p>\n
Edwards has seen tangible results.<\/p>\n
\u201cWe were averaging 40, 50 cases a month,\u201d says Edwards. \u201cWe went with Rankings. Three or four months later, we\u2019re north of 90. Six months after that, we\u2019re north of 100. And now we\u2019re pushing 200 every month. So it\u2019s working.\u201d<\/p>\n
\u201cA lot of the reasons I see firms not doing very well are due to their unwillingness to pull their weight or implement the things we discuss,\u201d Lowe says. \u201cKevin is great at that. The collaboration component has been huge.\u201d<\/p>\n
Process and Scalability: DFW\u2019s Long-Term Vision for Sustained Growth<\/strong><\/h2>\nWhen Edwards and de la Cerda started DFW Injury Lawyers, they wanted to build a machine that would run itself. That machine would require good, trustworthy people who would follow smart processes that Edwards and de la Cerda would continue to refine.<\/p>\n
The machine is starting to run itself.<\/p>\n
Edwards was in New York with his family, de la Cerda in Florida, when Edwards\u2019 phone started lighting up. Settlement emails. Case signings. By the time he added it up, the firm had settled nearly $790,000 in cases \u2014 including one for $450,000 \u2014 in about two hours.<\/p>\n
\u201cThere\u2019s a running joke now that once I go on vacation, we start signing cases,\u201d Edwards laughs. \u201cSo maybe I just need to get out of the office more.\u201d<\/p>\n
Edwards may joke about retiring to the beach in Cabo and letting the machine run, but he loves the hands-on of helping injured Texans too much.<\/p>\n
The post Kevin L. Edwards of DFW Injury Lawyers: Bringing the Muscle to Injured Texans<\/a> appeared first on Attorney at Law Magazine<\/a>.<\/p>\n\n\n\n![\"\"](\"https:\/\/i0.wp.com\/attorneyatlawmagazine.com\/wp-content\/uploads\/2020\/09\/black%400.5x.png?resize=172%2C63&ssl=1\" "\\"\\"")
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The Dallas-Fort Worth market, however, required more than branding success. DFW poured money into TV, radio, and billboards. They signed very little of what came through the door.<\/p>\n
Then came what Edwards calls the \u201cValentine\u2019s Day Massacre.\u201d One February 14th, the firm disappeared from Google entirely.<\/p>\n
Edwards was ready to tear down the website and start it all over. Instead, he called Rankings.io.<\/p>\n
John Lowe, DFW\u2019s account manager at Rankings.io, advocated for gradual, routine, and intentional refinements. Improved content focused on the firm\u2019s practice areas and home base of Dallas\/Fort Worth. A new website improved conversion and engagement rates. Backlinks greatly improved DFW\u2019s visibility against some of the market\u2019s biggest competitors. DFW\u2019s number of monthly high-value motor-vehicle accident cases from local service ads more than quadrupled.<\/p>\n
Edwards has seen tangible results.<\/p>\n
\u201cWe were averaging 40, 50 cases a month,\u201d says Edwards. \u201cWe went with Rankings. Three or four months later, we\u2019re north of 90. Six months after that, we\u2019re north of 100. And now we\u2019re pushing 200 every month. So it\u2019s working.\u201d<\/p>\n
\u201cA lot of the reasons I see firms not doing very well are due to their unwillingness to pull their weight or implement the things we discuss,\u201d Lowe says. \u201cKevin is great at that. The collaboration component has been huge.\u201d<\/p>\n
Process and Scalability: DFW\u2019s Long-Term Vision for Sustained Growth<\/strong><\/h2>\nWhen Edwards and de la Cerda started DFW Injury Lawyers, they wanted to build a machine that would run itself. That machine would require good, trustworthy people who would follow smart processes that Edwards and de la Cerda would continue to refine.<\/p>\n
The machine is starting to run itself.<\/p>\n
Edwards was in New York with his family, de la Cerda in Florida, when Edwards\u2019 phone started lighting up. Settlement emails. Case signings. By the time he added it up, the firm had settled nearly $790,000 in cases \u2014 including one for $450,000 \u2014 in about two hours.<\/p>\n
\u201cThere\u2019s a running joke now that once I go on vacation, we start signing cases,\u201d Edwards laughs. \u201cSo maybe I just need to get out of the office more.\u201d<\/p>\n
Edwards may joke about retiring to the beach in Cabo and letting the machine run, but he loves the hands-on of helping injured Texans too much.<\/p>\n
The post Kevin L. Edwards of DFW Injury Lawyers: Bringing the Muscle to Injured Texans<\/a> appeared first on Attorney at Law Magazine<\/a>.<\/p>\n\n\n\n<\/div>\n<\/div>\n\n
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