{"id":154124,"date":"2026-06-09T13:21:13","date_gmt":"2026-06-09T21:21:13","guid":{"rendered":"https:\/\/xira.com\/p\/2026\/06\/09\/what-the-pattie-gonia-trademark-infringement-lawsuit-can-teach-us-about-current-enforcement-trends\/"},"modified":"2026-06-09T13:21:13","modified_gmt":"2026-06-09T21:21:13","slug":"what-the-pattie-gonia-trademark-infringement-lawsuit-can-teach-us-about-current-enforcement-trends","status":"publish","type":"post","link":"https:\/\/xira.com\/p\/2026\/06\/09\/what-the-pattie-gonia-trademark-infringement-lawsuit-can-teach-us-about-current-enforcement-trends\/","title":{"rendered":"What the Pattie Gonia Trademark Infringement Lawsuit Can Teach Us About Current Enforcement Trends"},"content":{"rendered":"<p>&#8220;The cycles of really, really aggressive enforcement and suppression do tend to come and go, and we might be on an upswing,&#8221; Harvard trademark professor Rebecca Tushnet told Law.com.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" align=\"left\" border=\"0\" height=\"1\" width=\"1\" alt=\"\" hspace=\"0\" src=\"https:\/\/feeds.feedblitz.com\/~\/i\/957905951\/0\/law\/legal-news\" title=\"\"><\/p>\n<div><a title=\"Add to FaceBook\" href=\"https:\/\/feeds.feedblitz.com\/_\/2\/957905951\/law\/legal-news\" rel=\"nofollow noopener\" target=\"_blank\"><img data-recalc-dims=\"1\" width=\"1080\" decoding=\"async\" height=\"20\" src=\"https:\/\/i0.wp.com\/assets.feedblitz.com\/i\/fbshare20.png?fit=1080%2C20&#038;ssl=1\" alt=\"\" title=\"\"><\/a>\u00a0<a title=\"Like on Facebook\" href=\"https:\/\/feeds.feedblitz.com\/_\/28\/957905951\/law\/legal-news\" rel=\"nofollow noopener\" target=\"_blank\"><img data-recalc-dims=\"1\" width=\"1080\" decoding=\"async\" height=\"20\" src=\"https:\/\/i0.wp.com\/assets.feedblitz.com\/i\/fblike20.png?fit=1080%2C20&#038;ssl=1\" alt=\"\" title=\"\"><\/a>\u00a0<a title=\"Pin it!\" href=\"https:\/\/i0.wp.com\/feeds.feedblitz.com\/_\/29\/957905951\/law\/legal-news%2Chttps%3A%2F%2Fk2-prod-alm.s3.us-east-1.amazonaws.com%2Fbrightspot%2F45%2F29%2Fa2491c3f45bf9cf231cb7e29db78%2Fpatagonia-jpg767x505.jpg?ssl=1\" rel=\"nofollow noopener\" target=\"_blank\"><img data-recalc-dims=\"1\" width=\"1080\" decoding=\"async\" height=\"20\" src=\"https:\/\/i0.wp.com\/assets.feedblitz.com\/i\/pinterest20.png?fit=1080%2C20&#038;ssl=1\" alt=\"\" title=\"\"><\/a>\u00a0<a title=\"Stumble This\" href=\"https:\/\/feeds.feedblitz.com\/_\/12\/957905951\/law\/legal-news\" rel=\"nofollow noopener\" target=\"_blank\"><img data-recalc-dims=\"1\" width=\"1080\" decoding=\"async\" height=\"20\" src=\"https:\/\/i0.wp.com\/assets.feedblitz.com\/i\/stumble20.png?fit=1080%2C20&#038;ssl=1\" alt=\"\" title=\"\"><\/a>\u00a0<a title=\"Post to X.com\" href=\"https:\/\/feeds.feedblitz.com\/_\/24\/957905951\/law\/legal-news\" rel=\"nofollow noopener\" target=\"_blank\"><img data-recalc-dims=\"1\" width=\"1080\" decoding=\"async\" height=\"20\" src=\"https:\/\/i0.wp.com\/assets.feedblitz.com\/i\/x.png?fit=1080%2C20&#038;ssl=1\" alt=\"\" title=\"\"><\/a>\u00a0<a title=\"Subscribe by RSS\" href=\"https:\/\/feeds.feedblitz.com\/_\/20\/957905951\/law\/legal-news\" rel=\"nofollow noopener\" target=\"_blank\"><img data-recalc-dims=\"1\" width=\"1080\" decoding=\"async\" height=\"20\" src=\"https:\/\/i0.wp.com\/assets.feedblitz.com\/i\/rss20.png?fit=1080%2C20&#038;ssl=1\" alt=\"\" title=\"\"><\/a>\u00a0\u00a0<\/div>\n<p>&#8220;The cycles of really, really aggressive enforcement and suppression do tend to come and go, and we might be on an upswing,&#8221; Harvard trademark professor Rebecca Tushnet told Law.com.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" align=\"left\" border=\"0\" height=\"1\" width=\"1\" alt=\"\" hspace=\"0\" src=\"https:\/\/feeds.feedblitz.com\/~\/i\/957905951\/0\/law\/legal-news\" title=\"\"><\/p>\n<div><a title=\"Add to FaceBook\" href=\"https:\/\/feeds.feedblitz.com\/_\/2\/957905951\/law\/legal-news\" rel=\"nofollow noopener\" target=\"_blank\"><img data-recalc-dims=\"1\" width=\"1080\" decoding=\"async\" height=\"20\" src=\"https:\/\/i0.wp.com\/assets.feedblitz.com\/i\/fbshare20.png?fit=1080%2C20&#038;ssl=1\" alt=\"\" title=\"\"><\/a>\u00a0<a title=\"Like on Facebook\" href=\"https:\/\/feeds.feedblitz.com\/_\/28\/957905951\/law\/legal-news\" rel=\"nofollow noopener\" target=\"_blank\"><img data-recalc-dims=\"1\" width=\"1080\" decoding=\"async\" height=\"20\" src=\"https:\/\/i0.wp.com\/assets.feedblitz.com\/i\/fblike20.png?fit=1080%2C20&#038;ssl=1\" alt=\"\" title=\"\"><\/a>\u00a0<a title=\"Pin it!\" href=\"https:\/\/i0.wp.com\/feeds.feedblitz.com\/_\/29\/957905951\/law\/legal-news%2Chttps%3A%2F%2Fk2-prod-alm.s3.us-east-1.amazonaws.com%2Fbrightspot%2F45%2F29%2Fa2491c3f45bf9cf231cb7e29db78%2Fpatagonia-jpg767x505.jpg?ssl=1\" rel=\"nofollow noopener\" target=\"_blank\"><img data-recalc-dims=\"1\" width=\"1080\" decoding=\"async\" height=\"20\" src=\"https:\/\/i0.wp.com\/assets.feedblitz.com\/i\/pinterest20.png?fit=1080%2C20&#038;ssl=1\" alt=\"\" title=\"\"><\/a>\u00a0<a title=\"Stumble This\" href=\"https:\/\/feeds.feedblitz.com\/_\/12\/957905951\/law\/legal-news\" rel=\"nofollow noopener\" target=\"_blank\"><img data-recalc-dims=\"1\" width=\"1080\" decoding=\"async\" height=\"20\" src=\"https:\/\/i0.wp.com\/assets.feedblitz.com\/i\/stumble20.png?fit=1080%2C20&#038;ssl=1\" alt=\"\" title=\"\"><\/a>\u00a0<a title=\"Post to X.com\" href=\"https:\/\/feeds.feedblitz.com\/_\/24\/957905951\/law\/legal-news\" rel=\"nofollow noopener\" target=\"_blank\"><img data-recalc-dims=\"1\" width=\"1080\" decoding=\"async\" height=\"20\" src=\"https:\/\/i0.wp.com\/assets.feedblitz.com\/i\/x.png?fit=1080%2C20&#038;ssl=1\" alt=\"\" title=\"\"><\/a>\u00a0<a title=\"Subscribe by RSS\" href=\"https:\/\/feeds.feedblitz.com\/_\/20\/957905951\/law\/legal-news\" rel=\"nofollow noopener\" target=\"_blank\"><img data-recalc-dims=\"1\" width=\"1080\" decoding=\"async\" height=\"20\" src=\"https:\/\/i0.wp.com\/assets.feedblitz.com\/i\/rss20.png?fit=1080%2C20&#038;ssl=1\" alt=\"\" title=\"\"><\/a>\u00a0\u00a0<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;The cycles of really, really aggressive enforcement and suppression do tend to come and go, and we might be on an upswing,&#8221; Harvard trademark professor Rebecca Tushnet told Law.com. \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 &#8220;The cycles of really, really aggressive enforcement and suppression do tend to come and go, and we might be on an upswing,&#8221; Harvard trademark professor [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":154125,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-154124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-law-com"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/xira.com\/p\/wp-content\/uploads\/2026\/06\/legal-news-eOFM0I.jpg?fit=767%2C505&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts\/154124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/comments?post=154124"}],"version-history":[{"count":0,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts\/154124\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/media\/154125"}],"wp:attachment":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/media?parent=154124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/categories?post=154124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/tags?post=154124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}