{"id":154427,"date":"2026-06-12T04:36:05","date_gmt":"2026-06-12T12:36:05","guid":{"rendered":"https:\/\/xira.com\/p\/2026\/06\/12\/law-firms-dont-have-a-selling-problem-they-have-a-memory-problem\/"},"modified":"2026-06-12T04:36:05","modified_gmt":"2026-06-12T12:36:05","slug":"law-firms-dont-have-a-selling-problem-they-have-a-memory-problem","status":"publish","type":"post","link":"https:\/\/xira.com\/p\/2026\/06\/12\/law-firms-dont-have-a-selling-problem-they-have-a-memory-problem\/","title":{"rendered":"Law Firms Don’t Have a Selling Problem, They Have a Memory Problem"},"content":{"rendered":"

The next real divide in the legal market is unlikely to be intelligence. The divide will be between institutions that can reliably retrieve and deploy what they already know and those that cannot. The firms that win will be the ones that can surface the right knowledge, in the right hands, before anyone else does.<\/p>\n

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The next real divide in the legal market is unlikely to be intelligence. The divide will be between institutions that can reliably retrieve and deploy what they already know and those that cannot. The firms that win will be the ones that can surface the right knowledge, in the right hands, before anyone else does.<\/p>\n

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\"\"<\/a>\u00a0\"\"<\/a>\u00a0\"\"<\/a>\u00a0\"\"<\/a>\u00a0\"\"<\/a>\u00a0\"\"<\/a>\u00a0\u00a0<\/div>\n","protected":false},"excerpt":{"rendered":"

The next real divide in the legal market is unlikely to be intelligence. The divide will be between institutions that can reliably retrieve and deploy what they already know and those that cannot. The firms that win will be the ones that can surface the right knowledge, in the right hands, before anyone else does. […]<\/p>\n","protected":false},"author":3,"featured_media":154428,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-154427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-law-com"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/xira.com\/p\/wp-content\/uploads\/2026\/06\/legal-news-M8c83n.jpg?fit=768%2C633&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts\/154427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/comments?post=154427"}],"version-history":[{"count":0,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts\/154427\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/media\/154428"}],"wp:attachment":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/media?parent=154427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/categories?post=154427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/tags?post=154427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}