This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful. Read our Privacy Policy<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":" A Houston family law attorney I worked with was sitting at 22nd place in local search results. They might as well have been invisible. Like many lawyers, they had set up their Google Business Profile (GBP), filled in their address, added a phone number, uploaded a few photos and called it a day. Your GBP […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-159464","post","type-post","status-publish","format-standard","hentry","category-legal_matters"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts\/159464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/comments?post=159464"}],"version-history":[{"count":0,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts\/159464\/revisions"}],"wp:attachment":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/media?parent=159464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/categories?post=159464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/tags?post=159464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Post about recent case wins (within ethical guidelines), community involvement, legal tips relevant to your practice area, firm news, anything that shows you\u2019re present and engaged. Aim for at least one post per week. The content doesn\u2019t need to be long, but it needs to be consistent.<\/span><\/p>\n Additionally, when you publish Posts on your profile, the call-to-action link should point to the relevant page on your site, not just your homepage. If you\u2019re posting about a truck accident case, that button should take someone straight to your truck accident page. Every extra click you force someone to make is another chance for them to leave.\u00a0<\/span><\/p>\n Most attorneys are surprised to hear that you want a minimum of 15 photos on your profile. Photos of your office, your team, community events you\u2019ve attended, local landmarks near your location. These aren\u2019t just decoration. Google uses them as engagement signals.\u00a0<\/span><\/p>\n Video makes an even stronger impression. <\/span>A short 60-second walk-through of your office, a brief introduction from you as the attorney, a quick answer to a common legal question. These humanize your firm before a potential client ever picks up the phone, and they keep people on your profile longer, which Google notices.<\/span><\/p>\n Many firms only fill in one primary category and leave it there. You can add multiple categories, and you should. If you\u2019re a family law firm that also handles estate planning, both categories need to be listed.<\/span><\/p>\n Your services section deserves the same attention. List every practice area you offer, with real descriptions where available, not just a name. \u201cDivorce Attorney\u201d as a service entry is fine. \u201cDivorce Attorney, helping Texas families navigate property division, child custody, and spousal support\u201d is far better. It matches the language real people use when they\u2019re searching.<\/span><\/p>\n Getting reviews matters. Responding to them matters just as much. When you respond to a review, especially a negative one, you\u2019re not just talking to that client. You\u2019re talking to every potential client who reads your profile. A thoughtful, professional response to a critical review shows judgment and character, two things people want in an attorney.<\/span><\/p>\n Ask satisfied clients to leave a review directly after a positive interaction. Make it easy for them by including a direct link to your review page in follow-up emails or text messages. The more recent and consistent your reviews, the stronger the signal to Google.<\/span><\/p>\n This is a feature that\u2019s rolling out to more profiles and becoming increasingly important. Social media posts from platforms like Facebook and Instagram are now appearing directly on Google Business Profiles. That means the content you\u2019re already creating has the potential to show up in local search results without any extra work on your part, as long as your accounts are properly connected.<\/span><\/p>\n This is exactly why everything needs to be linked. A disconnected social presence is a missed opportunity. A connected one compounds your visibility across every platform at once.<\/span><\/p>\n Going back to the basics of your profile, these easy fixes make a big difference.\u00a0Your name, address, and phone number need to match exactly across your website and your GBP. Not close, not almost, EXACTLY. Google cross-references these constantly. Inconsistency signals unreliability, and unreliability tanks rankings. Also, make sure your website links to your GBP directly.<\/span><\/p>\n The firms that win local search are the ones that treat their GBP like a living part of their marketing, not an afterthought. Your GBP sits at the center. Every other piece of your online presence, your website, your social media, your reviews, your content, should feed back into it. When those spokes are strong and consistent, Google sees an active, credible, trustworthy firm. When they\u2019re missing or mismatched, your ranking suffers. <\/span><\/p>\n You need fresh photos. Regular posts. Updated services. Consistent review responses. A website that links back properly. Social accounts that are connected.<\/span><\/p>\n None of this is complicated. But it does require showing up consistently, which, when you think about it, is exactly what your clients expect from you, too.<\/span><\/p>\n The post Your Google Business Profile: Turn It into the Hub of Your Local Digital Presence<\/a> appeared first on Attorney at Law Magazine<\/a>.<\/p>\nPhotos and Video: More Than You Think<\/b><\/h2>\n
Categories and Services: Get Specific<\/b><\/h2>\n
Reviews Are a Conversation, Not a Trophy Case<\/b><\/h2>\n
Social Media Feeds Into the Profile<\/b><\/h2>\n
The Basics: A Refresher<\/strong><\/h2>\n
Stop Treating It Like a Set-and-Forget Listing<\/b><\/h2>\n
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