{"id":163267,"date":"2026-09-21T12:15:51","date_gmt":"2026-09-21T20:15:51","guid":{"rendered":"https:\/\/xira.com\/p\/2026\/09\/21\/marketing-roundup-takeaways-from-the-lma-second-chair-roundtable-why-branding-is-more-than-a-visual-identity-and-more\/"},"modified":"2026-09-21T12:15:51","modified_gmt":"2026-09-21T20:15:51","slug":"marketing-roundup-takeaways-from-the-lma-second-chair-roundtable-why-branding-is-more-than-a-visual-identity-and-more","status":"publish","type":"post","link":"https:\/\/xira.com\/p\/2026\/09\/21\/marketing-roundup-takeaways-from-the-lma-second-chair-roundtable-why-branding-is-more-than-a-visual-identity-and-more\/","title":{"rendered":"Marketing Roundup: Takeaways From The LMA Second Chair Roundtable, Why Branding Is More Than A Visual Identity, And More"},"content":{"rendered":"
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<\/figcaption><\/figure>\n

As part of the Legal Marketing Association\u2019s<\/a> (LMA\u2019s) partnership with Above the Law<\/em>, we round up insights and intel from Strategies & Voices<\/em><\/a>, LMA\u2019s official online publication dedicated to the craft of legal marketing.<\/p>\n

This edition offers takeaways from the LMA Second Chair Roundtable, explores the fundamentals of branding, provides steps for building your personal board of directors, details the new path to the CMO role, and explains why AI implementation is a leadership initiative and not an IT project.<\/p>\n

Leading from the Middle: Takeaways from the LMA Second Chair Roundtable<\/strong><\/p>\n

By LMA International<\/p>\n

For the first installment of LMA\u2019s 2026 Second Chair Virtual Roundtable Series, \u201cThe Invisible Load: Managing Pressure, Priorities, and Capacity,\u201d participants gathered for a candid, peer-driven conversation about what it means to lead from the middle. Designed and led by LMA\u2019s Education Advisory Council, the session explored how second chair leaders can manage increasing demands, strengthen trust with leadership and teams, clarify priorities, and make often-invisible contributions more visible.<\/p>\n

Read the full article<\/em><\/a>.<\/em><\/p>\n

Back to Basics: Why Branding Is More Than a Visual Identity<\/strong><\/p>\n

By Strawberry Nevill, Roy Sexton, and Alissa Pinck<\/p>\n

A successful brand is about much more than a logo, color palette, or website redesign. In this episode of the LMA Podcast, Strawberry Nevill sits down with Roy Sexton and Alissa Pinck to explore the fundamentals of branding and how legal marketers can leverage brand strategy to drive business goals.<\/p>\n

Listen to the episode<\/em><\/a>.<\/em><\/p>\n

Build Your Personal Board of Directors<\/strong><\/p>\n

By Juliana Son, Alicia Brewster, Eldin Johnston, Peggy Swisher<\/p>\n

How can legal marketers enhance their professional growth? In this infographic, learn how to create a personal board of directors with the right mix of people to provide guidance, feedback, and support to help you grow with confidence and purpose.<\/p>\n

View the infographic<\/em><\/a>.<\/em><\/p>\n

The Path to CMO<\/strong><\/p>\n

By Ivan Ivanovitch<\/p>\n

At the most profitable U.S. law firms, the chief marketing officer now sits on the executive committee, commands partner-level pay, and is measured on revenue. The route to that seat looks almost nothing like the one most marketing leaders trained for.<\/p>\n

Read the full article<\/em><\/a>.<\/em><\/p>\n

AI Adoption in Legal Marketing: What Actually Works<\/strong><\/p>\n

By Jacqueline Madarang<\/p>\n

Thinking about rolling out a business development-focused AI tool to facilitate client connections and personalized outreach? Jacqueline Madarang shares lessons learned from her firm\u2019s recent rollout and explains the importance of framing implementation as a leadership initiative and not an IT project.<\/p>\n

Read the full article<\/em><\/a>.<\/em><\/p>\n

The post Marketing Roundup: Takeaways From The LMA Second Chair Roundtable, Why Branding Is More Than A Visual Identity, And More<\/a> appeared first on Above the Law<\/a>.<\/p>\n

\"\"
<\/figcaption><\/figure>\n

As part of the Legal Marketing Association\u2019s<\/a> (LMA\u2019s) partnership with Above the Law<\/em>, we round up insights and intel from Strategies & Voices<\/em><\/a>, LMA\u2019s official online publication dedicated to the craft of legal marketing.<\/p>\n

This edition offers takeaways from the LMA Second Chair Roundtable, explores the fundamentals of branding, provides steps for building your personal board of directors, details the new path to the CMO role, and explains why AI implementation is a leadership initiative and not an IT project.<\/p>\n

Leading from the Middle: Takeaways from the LMA Second Chair Roundtable<\/strong><\/p>\n

By LMA International<\/p>\n

For the first installment of LMA\u2019s 2026 Second Chair Virtual Roundtable Series, \u201cThe Invisible Load: Managing Pressure, Priorities, and Capacity,\u201d participants gathered for a candid, peer-driven conversation about what it means to lead from the middle. Designed and led by LMA\u2019s Education Advisory Council, the session explored how second chair leaders can manage increasing demands, strengthen trust with leadership and teams, clarify priorities, and make often-invisible contributions more visible.<\/p>\n

Read the full article<\/em><\/a>.<\/em><\/p>\n

Back to Basics: Why Branding Is More Than a Visual Identity<\/strong><\/p>\n

By Strawberry Nevill, Roy Sexton, and Alissa Pinck<\/p>\n

A successful brand is about much more than a logo, color palette, or website redesign. In this episode of the LMA Podcast, Strawberry Nevill sits down with Roy Sexton and Alissa Pinck to explore the fundamentals of branding and how legal marketers can leverage brand strategy to drive business goals.<\/p>\n

Listen to the episode<\/em><\/a>.<\/em><\/p>\n

Build Your Personal Board of Directors<\/strong><\/p>\n

By Juliana Son, Alicia Brewster, Eldin Johnston, Peggy Swisher<\/p>\n

How can legal marketers enhance their professional growth? In this infographic, learn how to create a personal board of directors with the right mix of people to provide guidance, feedback, and support to help you grow with confidence and purpose.<\/p>\n

View the infographic<\/em><\/a>.<\/em><\/p>\n

The Path to CMO<\/strong><\/p>\n

By Ivan Ivanovitch<\/p>\n

At the most profitable U.S. law firms, the chief marketing officer now sits on the executive committee, commands partner-level pay, and is measured on revenue. The route to that seat looks almost nothing like the one most marketing leaders trained for.<\/p>\n

Read the full article<\/em><\/a>.<\/em><\/p>\n

AI Adoption in Legal Marketing: What Actually Works<\/strong><\/p>\n

By Jacqueline Madarang<\/p>\n

Thinking about rolling out a business development-focused AI tool to facilitate client connections and personalized outreach? Jacqueline Madarang shares lessons learned from her firm\u2019s recent rollout and explains the importance of framing implementation as a leadership initiative and not an IT project.<\/p>\n

Read the full article<\/em><\/a>.<\/em><\/p>\n

The post Marketing Roundup: Takeaways From The LMA Second Chair Roundtable, Why Branding Is More Than A Visual Identity, And More<\/a> appeared first on Above the Law<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

As part of the Legal Marketing Association\u2019s (LMA\u2019s) partnership with Above the Law, we round up insights and intel from Strategies & Voices, LMA\u2019s official online publication dedicated to the craft of legal marketing. This edition offers takeaways from the LMA Second Chair Roundtable, explores the fundamentals of branding, provides steps for building your personal […]<\/p>\n","protected":false},"author":3,"featured_media":163268,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-163267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-above_the_law"],"_links":{"self":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts\/163267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/comments?post=163267"}],"version-history":[{"count":0,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts\/163267\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/media\/163268"}],"wp:attachment":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/media?parent=163267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/categories?post=163267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/tags?post=163267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}