{"id":164135,"date":"2026-10-01T11:41:18","date_gmt":"2026-10-01T19:41:18","guid":{"rendered":"https:\/\/xira.com\/p\/2026\/10\/01\/the-hardest-thing-ive-ever-done-noah-waisberg-on-why-selling-a-business-hurts-and-how-zuva-aims-to-fix-it\/"},"modified":"2026-10-01T11:41:18","modified_gmt":"2026-10-01T19:41:18","slug":"the-hardest-thing-ive-ever-done-noah-waisberg-on-why-selling-a-business-hurts-and-how-zuva-aims-to-fix-it","status":"publish","type":"post","link":"https:\/\/xira.com\/p\/2026\/10\/01\/the-hardest-thing-ive-ever-done-noah-waisberg-on-why-selling-a-business-hurts-and-how-zuva-aims-to-fix-it\/","title":{"rendered":"\u2018The Hardest Thing I\u2019ve Ever Done\u2019: Noah Waisberg on Why Selling a Business Hurts, and How Zuva Aims to Fix It"},"content":{"rendered":"<p>Five years ago, Noah Waisberg sold Kira Systems, the pioneering AI contract-analysis company he co-founded, to Litera. Even though the deal itself went well, the experience of going through the sale was hard, Waisberg now says. But that experience provided the fuel that turned into his next business. As part of the sale, he kept [\u2026]<\/p>\n<p dir=\"ltr\">Five years ago, <a href=\"https:\/\/www.linkedin.com\/in\/noahwaisberg\/\" rel=\"nofollow noopener\" target=\"_blank\">Noah Waisberg<\/a> sold Kira Systems, the pioneering AI contract-analysis company he co-founded, to Litera. Even though the deal itself went well, the experience of going through the sale was hard, Waisberg now says. But that experience provided the fuel that turned into his next business. <a href=\"https:\/\/www.lawnext.com\/2021\/08\/litera-to-acquire-legal-ai-pioneer-kira-systems-enhancing-its-transaction-management-offering.html\" rel=\"nofollow noopener\" target=\"_blank\">As part of the sale<\/a>, he kept a copy of the underlying Kira technology and about 30 of the company\u2019s roughly 180 employees, and used them to launch <a href=\"https:\/\/zuva.ai\/\" rel=\"nofollow noopener\" target=\"_blank\">Zuva<\/a>.<\/p>\n<p dir=\"ltr\">Zuva started as an API-only company, but it has since turned its focus to the sell side of M&amp;A. After interviewing some 200 dealmakers about the most painful parts of selling a business, Zuva built software to help sellers manage the flood of bidder questions. It also launched a tech-enabled diligence service that pairs Kira\u2019s AI with experienced former Big Law associates. Zuva says the service delivers work product comparable to Big Law at a fraction of the cost.<\/p>\n<p dir=\"ltr\">Waisberg was last <a href=\"https:\/\/www.lawnext.com\/2021\/02\/on-lawnext-kiras-cofounders-on-10-years-in-business-and-their-new-book-on-ai-in-law.html\" rel=\"nofollow noopener\" target=\"_blank\">on LawNext in 2021<\/a>, marking the 10th anniversary of Kira and the release of his book, AI for Lawyers. In today\u2019s episode, he and host Bob Ambrogi discuss Zuva\u2019s new direction and what the recent expiration of his post-sale restrictions means for the company. They recorded this conversation on the day Harvey announced its latest mega-funding round, so they also talk about the prospects for Harvey and Legora against the frontier labs, and why Waisberg recently remarked that we\u2019ve hit \u201cpeak legal tech.\u201d He also covers the limitations of today\u2019s AI that he thinks the market underestimates, and why the billable hour remains the biggest obstacle to efficiency tech.<\/p>\n<p dir=\"ltr\"><em><strong>Listen here:<\/strong><\/em><\/p>\n<p dir=\"ltr\"><em><strong>Watch here:<\/strong><\/em><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ynxKuzPsZN8?si=ygRJBLGclpBo8p3y\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<h3 dir=\"ltr\"><strong>Thank You To Our Sponsors<\/strong><\/h3>\n<p dir=\"ltr\">This episode of LawNext is generously made possible by our sponsors. We appreciate their support and hope you will check them out.<\/p>\n<ul>\n<li dir=\"ltr\">\n<p dir=\"ltr\" role=\"presentation\"><a href=\"https:\/\/joinparadigm.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Paradigm<\/a>, home to the practice management platforms <a href=\"https:\/\/www.practicepanther.com\/\" rel=\"nofollow noopener\" target=\"_blank\">PracticePanther<\/a>, <a href=\"https:\/\/www.bill4time.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Bill4Time<\/a>, <a href=\"https:\/\/meruscase.com\/\" rel=\"nofollow noopener\" target=\"_blank\">MerusCase<\/a> and <a href=\"https:\/\/www.lollylaw.com\/\" rel=\"nofollow noopener\" target=\"_blank\">LollyLaw<\/a>; the e-payments platform <a href=\"https:\/\/headnote.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Headnote<\/a>; and the legal accounting software <a href=\"https:\/\/trustbooks.com\/\" rel=\"nofollow noopener\" target=\"_blank\">TrustBooks<\/a>.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\" role=\"presentation\"><a href=\"https:\/\/rebrand.ly\/briefpoint-lawnext-podcast\" rel=\"nofollow noopener\" target=\"_blank\">Briefpoint<\/a>, eliminating routine discovery response and request drafting tasks so you can focus on drafting what matters (or just make it home for dinner).<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\" role=\"presentation\"><a href=\"https:\/\/rebrand.ly\/CosmoLex-LNP\" rel=\"nofollow noopener\" target=\"_blank\">CosmoLex<\/a>, helping law firms manage their entire practice in one platform, from intake to payment. Try it free.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\" role=\"presentation\"><a href=\"https:\/\/rebrand.ly\/AJAX-LNP\" rel=\"nofollow noopener\" target=\"_blank\">Ajax<\/a>, the AI timekeeper lawyers want to use.<\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\">If you enjoy listening to LawNext, please leave us a review wherever you listen to podcasts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Five years ago, Noah Waisberg sold Kira Systems, the pioneering AI contract-analysis company he co-founded, to Litera. Even though the deal itself went well, the experience of going through the sale was hard, Waisberg now says. But that experience provided the fuel that turned into his next business. As part of the sale, he kept [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":164136,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[24],"tags":[],"class_list":["post-164135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lawsite"],"_links":{"self":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts\/164135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/comments?post=164135"}],"version-history":[{"count":0,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts\/164135\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/media\/164136"}],"wp:attachment":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/media?parent=164135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/categories?post=164135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/tags?post=164135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}