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<\/p>\nThe limited Am Law firms that use the site have been met with some success.
\nThe post Why Aren\u2019t More Biglaw Firms Venturing Onto TikTok? appeared first on Above the Law.<\/p>\n
<\/p>\n
Ed. note<\/u>: Welcome to our daily feature, Quote of the Day<\/a>.<\/em><\/p>\n We did our research and couldn\u2019t find any other Big Law firms out there. \u2026 We were thinking it would be a great way to pull back the curtain on Big Law and appeal to recruits and clients of the younger generation. And we thought TikTok is so relatable with the videos and how they\u2019re not overly produced, so we thought we could really show off our culture.<\/strong><\/p>\n We definitely got feedback from some recruits and some folks who onboarded with us. People want to see what culture they\u2019re joining and see behind the curtain, so to speak. \u2026 It resonates with law students or new associates, and frankly the engagement and metrics we see back that up.<\/strong><\/p>\n \u2014 Stephanie Dorssom, senior manager of channel marketing at Husch Blackwell, in comments given to the American Lawyer<\/a>, on the firm\u2019s content launch on TikTok. Thus far, Husch Blackwell\u2019s most viewed video has about 27,000 views, and it\u2019s about whether lawyers should use one or two spaces after a period. Six years have passed, and only a handful of Am Law 200 firms \u2014 including Hogan Lovells, Bracewell, Clark Hill, and Husch Blackwell \u2014 are using TikTok.<\/em><\/strong><\/p>\n The limited Am Law firms that use the site have been met with some success. The post Why Aren\u2019t More Biglaw Firms Venturing Onto TikTok? appeared first on Above the Law. Ed. note: Welcome to our daily feature, Quote of the Day. We did our research and couldn\u2019t find any other Big Law firms out […]<\/p>\n","protected":false},"author":0,"featured_media":97202,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16,17],"tags":[],"class_list":["post-97201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-above_the_law","category-legal_matters"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/xira.com\/p\/wp-content\/uploads\/2024\/12\/GettyImages-1200715713-scaled-00eBEk.jpeg?fit=2560%2C1707&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts\/97201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/comments?post=97201"}],"version-history":[{"count":0,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts\/97201\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/media\/97202"}],"wp:attachment":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/media?parent=97201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/categories?post=97201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/tags?post=97201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Staci](\"https:\/\/i0.wp.com\/abovethelaw.com\/wp-content\/uploads\/2016\/11\/Staci-Zaretsky.jpg?resize=150%2C100&ssl=1\" "\\"\\"")
Staci Zaretsky<\/a>\u00a0is a senior editor at Above the Law, where she\u2019s worked since 2011. She\u2019d love to hear from you, so please feel free to email<\/a> her with any tips, questions, comments, or critiques. You can follow her on X\/Twitter<\/a> and Threads<\/a> or connect with her on LinkedIn<\/a>.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"