{"id":98790,"date":"2024-12-31T09:01:43","date_gmt":"2024-12-31T17:01:43","guid":{"rendered":"https:\/\/xira.com\/p\/2024\/12\/31\/how-to-build-your-law-firms-online-profile\/"},"modified":"2024-12-31T09:01:43","modified_gmt":"2024-12-31T17:01:43","slug":"how-to-build-your-law-firms-online-profile","status":"publish","type":"post","link":"https:\/\/xira.com\/p\/2024\/12\/31\/how-to-build-your-law-firms-online-profile\/","title":{"rendered":"How To Build Your Law Firm\u2019s Online Profile"},"content":{"rendered":"<p>If your web presence is sort of . . . absent \u2014 get yourself together by listening to this episode of the Non-Eventcast podcast.<br \/>\nThe post How To Build Your Law Firm\u2019s Online Profile appeared first on Above the Law.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-1079236 alignright\" src=\"https:\/\/i0.wp.com\/abovethelaw.com\/wp-content\/uploads\/2024\/12\/social-3408791_1280.jpg?resize=333%2C222&#038;ssl=1\" alt=\"social-3408791_1280\" width=\"333\" height=\"222\" title=\"\">\u201cWeb presence\u201d is something of a loaded term, and it can mean a lot of different things to a lot of different people.\u00a0 <\/p>\n<p>But one thing\u2019s for sure: no matter your final approach, as an entrepreneurial lawyer, you need to be thinking about how consumers and referral sources access and perceive your online profile.\u00a0 <\/p>\n<p>So what does a viable strategy for a small law firm look like?<\/p>\n<p>We brought <a href=\"https:\/\/heralawgroup.com\/about\/melissa-levine-piro\/\" target=\"_blank\" rel=\"noopener nofollow\">Melissa Levine-Piro<\/a>, founder of <a href=\"https:\/\/heralawgroup.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Hera Law Group<\/a>, onto the Non-Eventcast podcast, to find out.<\/p>\n<p>The conversation starts with Melissa discussing what it was like to start a firm, as a nearly brand-new attorney, while working alongside her husband \u2014 also a lawyer (7:30, 9:50).\u00a0 <\/p>\n<p>Melissa then discussed how she moved into a management role within the business (13:40) with the addition of a supervising attorney to her firm (17:30) \u2014 which allowed her the time to rebrand her law firm with a trade name (15:05).\u00a0 <\/p>\n<p>Next, Melissa covered how the firm focuses on social media platforms to market online (24:30, 21:40) \u2014 including TikTok (19:20).\u00a0 <\/p>\n<p>Melissa also discussed how she deploys community marketing efforts to supplement her firm\u2019s web presence (28:10, 30:00).\u00a0 <\/p>\n<p>Melissa was also brave enough to step into the breach, and addressed how the firm markets effectively while coloring within the lines of lawyer ethics rules (37:45).\u00a0 <\/p>\n<p>Melissa ended up by talking over how her law firm uses software and hardware to support the lawyers\u2019 marketing and productivity efforts (41:00, 35:00).<\/p>\n<p>If your web presence is sort of . . . absent \u2014 get yourself together by listening to this episode of the Non-Eventcast podcast.<\/p>\n<div class=\"entry\">\n<div class=\"content\">\n<div id=\"single-post-content\" class=\"single-post__content\">\n<hr \/>\n<p><strong><em><i><a href=\"https:\/\/www.linkedin.com\/in\/jaredcorreia\" target=\"_blank\" rel=\"noopener nofollow\">Jared Correia<\/a>, a consultant and legal technology expert, is the host of the Non-Eventcast, the featured podcast of the Above the Law Non-Event for Tech-Perplexed Lawyers.<\/i><\/em><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>If your web presence is sort of . . . absent \u2014 get yourself together by listening to this episode of the Non-Eventcast podcast. The post How To Build Your Law Firm\u2019s Online Profile appeared first on Above the Law. \u201cWeb presence\u201d is something of a loaded term, and it can mean a lot of [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":98791,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16,17],"tags":[],"class_list":["post-98790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-above_the_law","category-legal_matters"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/xira.com\/p\/wp-content\/uploads\/2024\/12\/social-3408791_1280-pAFfUs.jpeg?fit=1280%2C853&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts\/98790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/comments?post=98790"}],"version-history":[{"count":0,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/posts\/98790\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/media\/98791"}],"wp:attachment":[{"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/media?parent=98790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/categories?post=98790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xira.com\/p\/wp-json\/wp\/v2\/tags?post=98790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}