Depicting one’s adversaries as wealthy and demanding outsiders seems to have paid off in this case. The jury awarded $16 million after hearing the owner of the warehouse described as a large and “arrogant” company that was unwilling to abide by New Jersey land use laws. During closing arguments in the 12-week trial, jurors heard a repeat of testimony from an officer of the warehouse company, who said, “it’s our land and we can do what we want.”
Depicting one’s adversaries as wealthy and demanding outsiders seems to have paid off in this case. The jury awarded $16 million after hearing the owner of the warehouse described as a large and “arrogant” company that was unwilling to abide by New Jersey land use laws. During closing arguments in the 12-week trial, jurors heard a repeat of testimony from an officer of the warehouse company, who said, “it’s our land and we can do what we want.”

