‘Unresponsiveness’ and ‘Unclear Goals’ Dog Big Law Marketing Departments—Not to Mention the AI Risks

According to Law.com’s legal marketing survey for 2026, several nagging issues — including unclear and under-resourced expectations — are creating tension between law firm management and marketing departments, often leading to burnout.

       

According to Law.com’s legal marketing survey for 2026, several nagging issues — including unclear and under-resourced expectations — are creating tension between law firm management and marketing departments, often leading to burnout.