The Walt Disney Co.’s newly announced licensing agreement with OpenAI marks a pivotal moment at the intersection of intellectual property and generative AI. For rights holders, platforms and brands, the deal illustrates an emerging blueprint for commercializing iconic IP in AI-native formats while attempting to manage legal, regulatory, and reputational risk.
The Walt Disney Co.’s newly announced licensing agreement with OpenAI marks a pivotal moment at the intersection of intellectual property and generative AI. For rights holders, platforms and brands, the deal illustrates an emerging blueprint for commercializing iconic IP in AI-native formats while attempting to manage legal, regulatory, and reputational risk.
