In this episode of “Be That Lawyer,” I spoke with Matthew Fornaro about what it really takes to build and sustain a solo law practice today.

The conversation was not about shortcuts or hype. It was about how thoughtful use of technology, strong decision making, and having the right support system can dramatically change what is possible for lawyers who want more control over their careers.

Matthew’s experience moving from Biglaw environments into solo practice offers a grounded perspective on how AI, education, and community now level the playing field for small firms.

Using AI to Streamline Email and Client Intake

Here, Matthew shares practical AI tools that help manage email responses and client intake in his law practice.

Recognizing Plateaus and Making Intentional Career Moves

Matthew reflects on the career plateau many lawyers experience in large firms.

He describes the pattern of moving from one Biglaw firm to another.

Watch the full conversation here.

Steve Fretzin is a bestselling author, host of the “Be That Lawyer” podcast, and business development coach exclusively for attorneys. Steve has committed his career to helping lawyers learn key growth skills not currently taught in law school. His clients soon become top rainmakers and credit Steve’s program and coaching for their success. He can be reached directly by email at steve@fretzin.com. Or you can easily find him on his website at www.fretzin.com or LinkedIn at https://www.linkedin.com/in/stevefretzin.

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