“Start with your ‘why.’ One of the reasons I wanted to start my own firm was to remove potential limitations—on the cases I take, the issues I engage with, and how I communicate about them. Being a founder allows you to decide the fate of your work, but that autonomy comes with responsibility. (…) Your ‘why’ should guide how you choose cases, build your team, communicate publicly, and create the internal systems that support your firm.”
“Start with your ‘why.’ One of the reasons I wanted to start my own firm was to remove potential limitations—on the cases I take, the issues I engage with, and how I communicate about them. Being a founder allows you to decide the fate of your work, but that autonomy comes with responsibility. (…) Your ‘why’ should guide how you choose cases, build your team, communicate publicly, and create the internal systems that support your firm.”
