Sephora filed more than a dozen California lawsuits seeking to head off a wave of consumer arbitration demands claiming its opt-in “Chosen For You and “Your Picks recommendations, built using customers’ self-reported “age range and “skin color, violate the Unruh Civil Rights Act. The company argues the tools do not limit access, pricing or terms of sale and therefore do not deny “full and equal accommodations.
Sephora filed more than a dozen California lawsuits seeking to head off a wave of consumer arbitration demands claiming its opt-in “Chosen For You and “Your Picks recommendations, built using customers’ self-reported “age range and “skin color, violate the Unruh Civil Rights Act. The company argues the tools do not limit access, pricing or terms of sale and therefore do not deny “full and equal accommodations.
