Without Tim Morgan, there might not have been litigator John Morgan, who built one of the world’s largest personal injury plaintiff firms.

       

The slogan, “For the People,” has its origins in something deeply personal for attorney John Morgan, whose strategic use of law firm advertising helped push Morgan & Morgan to about 1,000 lawyers—far beyond most competitors.

As a teenager, Morgan’s brother, Tim, was paralyzed while working at Disney World.