The NCAA has allowed college athletes to make money from their brands since 2021 and some are making millions. The University of Texas’ Quarterback Arch Manning is reportedly the highest paid with $6.5 million in contracts related to his Name Image and Likeness, known as NIL. But it’s not just football, any college athlete from swimmers to volleyball players can negotiate NIL contracts. The NCAA rule has opened up new business for contract lawyers to negotiate deals on behalf of college athletes.
The NCAA has allowed college athletes to make money from their brands since 2021 and some are making millions. The University of Texas’ Quarterback Arch Manning is reportedly the highest paid with $6.5 million in contracts related to his Name Image and Likeness, known as NIL. But it’s not just football, any college athlete from swimmers to volleyball players can negotiate NIL contracts. The NCAA rule has opened up new business for contract lawyers to negotiate deals on behalf of college athletes.
