The firm is the first in Canada to have its name on the jersey of a professional sports team.
The Vancouver Whitecaps played Mexico City’s Cruz Azul in the recent 2025 Concacaf Champions Cup final, sporting for the first time Canadian law firm Borden Ladner Gervais’ logo on their jersey sleeves.
The Vancouver team lost the game, but every broadcast shot and photo of the international match included the BLG branding. Put that in the W column for law firm marketing.
