If you’re still playing catch-up with your competitors, you’ve already lost. In today’s saturated legal landscape, the firms that win don’t try to be the best copycats — they obsess over their clients.
“The problem with obsessing about your competition instead of your clients is that, if you do, you are almost by definition falling in the middle,” says legal strategy expert Shireen Hilal. “So the better way to get ahead is to be client-obsessed.”
In this episode of “Be That Lawyer,” I sit down with Shireen to break down what it really means to build a client-first law firm.
From pricing transparency to internal collaboration, Shireen offers a practical roadmap for lawyers who want to lead in service, not just survive the race.
Here are three takeaways:
Stop Watching the Competition, Start Listening to Clients
Real innovation happens when you focus on what clients need next, not what other firms are doing now.
A Golden Age for Midsize Firms
While the billable hour has been debated for years, Shireen argues we’re finally seeing real pressure from clients to rethink pricing models, especially in the corporate market.
With budget-conscious clients seeking efficiency and talent, midsize firms have a window to differentiate and scale.
Make Cross-Selling Client-Centered
Internal lunches and expert briefings aren’t about pitching, they’re about identifying problems you can help solve across practice areas.
Ready to grow your firm without losing your identity? Listen to the full conversation here.
You can also check out our most recent episode here.
Steve Fretzin is a bestselling author, host of the BE THAT LAWYER Podcast, and business development coach exclusively for attorneys. Steve has committed his career to helping lawyers learn key growth skills not currently taught in law school. His clients soon become top rainmakers and credit Steve’s program and coaching for their success. He can be reached directly by email at steve@fretzin.com. Or you can easily find him on his website at www.fretzin.com or LinkedIn at https://www.linkedin.com/in/stevefretzin.
The post Winning In A Crowded Market By Putting Clients First appeared first on Above the Law.
If you’re still playing catch-up with your competitors, you’ve already lost. In today’s saturated legal landscape, the firms that win don’t try to be the best copycats — they obsess over their clients.
“The problem with obsessing about your competition instead of your clients is that, if you do, you are almost by definition falling in the middle,” says legal strategy expert Shireen Hilal. “So the better way to get ahead is to be client-obsessed.”
In this episode of “Be That Lawyer,” I sit down with Shireen to break down what it really means to build a client-first law firm.
From pricing transparency to internal collaboration, Shireen offers a practical roadmap for lawyers who want to lead in service, not just survive the race.
Here are three takeaways:
Stop Watching the Competition, Start Listening to Clients
Real innovation happens when you focus on what clients need next, not what other firms are doing now.
A Golden Age for Midsize Firms
While the billable hour has been debated for years, Shireen argues we’re finally seeing real pressure from clients to rethink pricing models, especially in the corporate market.
With budget-conscious clients seeking efficiency and talent, midsize firms have a window to differentiate and scale.
Make Cross-Selling Client-Centered
Internal lunches and expert briefings aren’t about pitching, they’re about identifying problems you can help solve across practice areas.
Ready to grow your firm without losing your identity? Listen to the full conversation here.
You can also check out our most recent episode here.
Steve Fretzin is a bestselling author, host of the BE THAT LAWYER Podcast, and business development coach exclusively for attorneys. Steve has committed his career to helping lawyers learn key growth skills not currently taught in law school. His clients soon become top rainmakers and credit Steve’s program and coaching for their success. He can be reached directly by email at [email protected]. Or you can easily find him on his website at www.fretzin.com or LinkedIn at https://www.linkedin.com/in/stevefretzin.
