Better Business Bureau to Certify Influencers, in Bid to Tamp Down Legal Risks for Celebrities, Brands

“Because the brands are maybe working with influencers that aren’t trained, there’s risk to the brand,” said Jennifer Santos, an attorney for the BBB’s National Advertising Division.

       

“Because the brands are maybe working with influencers that aren’t trained, there’s risk to the brand,” said Jennifer Santos, an attorney for the BBB’s National Advertising Division.