The Clio-Scorpion ‘Preferred Partnership’: A Closer Look At the Strategy and the Impact on Customers

Last June, legal technology company Clio and legal marketing company Scorpion announced that they had formed a comprehensive strategic partnership aimed at giving law firms greater visibility into their marketing investments and outcomes, addressing what the companies described as a longstanding blind spot in how lawyers understand and optimize their client acquisition efforts. The partnership […]Last June, legal technology company Clio and legal marketing company Scorpion announced that they had formed a comprehensive strategic partnership aimed at giving law firms greater visibility into their marketing investments and outcomes, addressing what the companies described as a longstanding blind spot in how lawyers understand and optimize their client acquisition efforts. The partnership […]