In early 2025, the Legal Marketing Association and Above the Law set out to provide benchmarking insights CMOs could rely on to guide their decision-making.
We surveyed nearly 100 marketing and business development decision-makers, who shared their insights on AI, law firm management, winning new clients, and a number of other topics.
We’re pleased to share their insights in this detailed new survey report.
Download the report here to explore:
• The strategic priorities of law firms
• How CMOs are leveraging technology including artificial intelligence
• How CMOs’ budgets are evolving
• CMOs’ business development advice for attorneys
• The most and least effective marketing and business development tools
The post Introducing The 2025 Legal Marketing Decision-Makers Survey! appeared first on Above the Law.
In early 2025, the Legal Marketing Association and Above the Law set out to provide benchmarking insights CMOs could rely on to guide their decision-making.
We surveyed nearly 100 marketing and business development decision-makers, who shared their insights on AI, law firm management, winning new clients, and a number of other topics.
We’re pleased to share their insights in this detailed new survey report.
Download the report here to explore:
• The strategic priorities of law firms
• How CMOs are leveraging technology including artificial intelligence
• How CMOs’ budgets are evolving
• CMOs’ business development advice for attorneys
• The most and least effective marketing and business development tools
