In this episode of the “Be That Lawyer” podcast, host Steve Fretzin and Ral West, an author and entrepreneur, discuss the keys to sustainable business growth.
Ral shares practical strategies for entrepreneurs to reclaim their time, increase profitability, and align their business with long-term vision.
Profitability: Measure What Matters
Ral and Steve open with the classic Peter Drucker quote: “If you can’t measure it, you can’t manage it.”
Ral explains how tracking the right business metrics — especially the bottom line, not just revenue — transformed her approach to entrepreneurship.
She shares a personal story about learning the difference between making money and making a profit, and how focusing on profitability is essential for real business success.
Quality Over Quantity: Building a Pipeline of Ideal Clients
The conversation shifts to the importance of qualifying leads and building a pipeline filled with quality prospects, not just volume.
Steve and Ral discuss how attorneys and entrepreneurs can save time by identifying and focusing on their ideal clients, and by learning to say no to work that doesn’t fit their long-term goals.
Leverage Through Delegation and Automation
Ral emphasizes that true growth comes from effective delegation and smart use of automation. She shares how leveraging technology from bookkeeping software to AI tools that organize email has saved her hours each week, allowing her to focus on higher-value activities.
“You cannot grow your business if you don’t learn to delegate, and if you don’t learn to get some of these pieces off your shoulders,” Ral says.
Her approach offers a roadmap for entrepreneurs to build a business that’s profitable, efficient, and aligned with their true goals.
Want more from Ral West?
Get to know her work and insights here.
Catch the full podcast episode here.
And if you’re serious about growing your practice, don’t miss my new book, now on Amazon. Check it out here.
Steve Fretzin is a bestselling author, host of the “Be That Lawyer” podcast, and business development coach exclusively for attorneys. Steve has committed his career to helping lawyers learn key growth skills not currently taught in law school. His clients soon become top rainmakers and credit Steve’s program and coaching for their success. He can be reached directly by email at steve@fretzin.com. Or you can easily find him on his website at www.fretzin.com or LinkedIn at https://www.linkedin.com/in/stevefretzin.
The post An Entrepreneur’s Roadmap To A Profitable Business appeared first on Above the Law.
In this episode of the “Be That Lawyer” podcast, host Steve Fretzin and Ral West, an author and entrepreneur, discuss the keys to sustainable business growth.
Ral shares practical strategies for entrepreneurs to reclaim their time, increase profitability, and align their business with long-term vision.
Profitability: Measure What Matters
Ral and Steve open with the classic Peter Drucker quote: “If you can’t measure it, you can’t manage it.”
Ral explains how tracking the right business metrics — especially the bottom line, not just revenue — transformed her approach to entrepreneurship.
She shares a personal story about learning the difference between making money and making a profit, and how focusing on profitability is essential for real business success.
Quality Over Quantity: Building a Pipeline of Ideal Clients
The conversation shifts to the importance of qualifying leads and building a pipeline filled with quality prospects, not just volume.
Steve and Ral discuss how attorneys and entrepreneurs can save time by identifying and focusing on their ideal clients, and by learning to say no to work that doesn’t fit their long-term goals.
Leverage Through Delegation and Automation
Ral emphasizes that true growth comes from effective delegation and smart use of automation. She shares how leveraging technology from bookkeeping software to AI tools that organize email has saved her hours each week, allowing her to focus on higher-value activities.
“You cannot grow your business if you don’t learn to delegate, and if you don’t learn to get some of these pieces off your shoulders,” Ral says.
Her approach offers a roadmap for entrepreneurs to build a business that’s profitable, efficient, and aligned with their true goals.
Want more from Ral West?
Get to know her work and insights here.
Catch the full podcast episode here.
And if you’re serious about growing your practice, don’t miss my new book, now on Amazon. Check it out here.
Steve Fretzin is a bestselling author, host of the “Be That Lawyer” podcast, and business development coach exclusively for attorneys. Steve has committed his career to helping lawyers learn key growth skills not currently taught in law school. His clients soon become top rainmakers and credit Steve’s program and coaching for their success. He can be reached directly by email at steve@fretzin.com. Or you can easily find him on his website at www.fretzin.com or LinkedIn at https://www.linkedin.com/in/stevefretzin.
The post An Entrepreneur’s Roadmap To A Profitable Business appeared first on Above the Law.
