An Open Letter To This Year’s Law Students

In a matter of days, some of you will walk into your very first law school class. Others will head back for your second or third year, armed with a little more confidence, a lot more reading, and probably a better understanding of where the coffee is. I envy you. Not...
How To Audit Your Law Firm Website For AI Readability

How To Audit Your Law Firm Website For AI Readability

The emergence of generative artificial intelligence (GenAI), adapted to provide direct answers to users’ questions, has led to an interest in GEO (generative engine optimization) that corresponds to and closely parallels the more established practices of SEO (search...