A Practical Framework For Optimizing Your Firm’s Content For AI Answer Engines
Ed. note: This article first appeared in Strategies & Voices, a publication of the Legal Marketing Association. Merc Smith recently published a thoughtful piece in Strategies & Voices titled “AEO: What Legal Marketers Need to Know, Beyond Digital Roles.” If...
The Richest Law Firms Are Looking At Private Equity Cash Because I Guess They Don’t Have Enough Money
Some of the richest law firms on the planet have started quietly asking whether they should sell a piece of themselves to private equity. According to the Financial Times, Paul, Weiss; Quinn Emanuel; and Proskauer have all held preliminary conversations with PE groups...
Cherryn-Paige Bissett Says AI Didn’t Replace Lawyers. It Repriced Judgment.
(Image via Getty)For the past two years, the legal industry has been obsessed with one question: Will AI replace lawyers? I think we’re asking the wrong question. The better question is this: If AI takes over routine legal work, what becomes more valuable? That was...
Thinking About Trump’s ‘Brain Trust’
Consider President Donald Trump’s “brain trust” — the small group of people he consults before making major decisions. Even mediocre people can make good decisions if they’re surrounded by competent help. (Some would say Joe Biden, a genial mediocrity, did that.) How...
How Lawyers Can Start A Podcast That Actually Builds Business And Brand
I have been marketing my business for more than two decades, and I can say without hesitation that nothing has helped build my brand quite like podcasting. Not networking groups. Not speaking alone. Not articles by themselves. The podcast has created access,...
