by RG | Oct 23, 2026 | legal matters
For the past two decades, the law firm marketing playbook was built around a single benchmark: did you land on page one of Google? Search engine optimization, or SEO, was a numbers game all in service of one goal: showing up in the traditional list of top 10 clickable...
by RG | Oct 23, 2026 | legal matters
Law firms have invested heavily in technology over the past decade. Nearly every aspect of legal work now has its own application, from document management and legal research to timekeeping, e-discovery, and client communication. Yet many attorneys and staff still...
by RG | Oct 23, 2026 | legal matters
“I loved being a lawyer. I liked the work, the clients and the people. What I could never get past was the technology,” says Sabih Siddiqi, co-founder and CEO of Irys. Siddiqi spent approximately seven years practicing law in New York at the international law firm...
by RG | Oct 23, 2026 | legal matters
For seven years, Melissa Dailey worked as a subcontractor in the legal marketing industry – ghostwriting, editing, and redesigning websites for some of the top firms in the country. Before that, she spent many years as a freelance SEO writer and marketing specialist...
by RG | Oct 23, 2026 | legal matters
Google is taking another major step in AI-powered search with the expansion of its new “Personal Intelligence” capabilities across AI Mode in Search, the Gemini app, and Chrome. The development signals a shift from search as a broad information-retrieval tool toward a...
by RG | Oct 23, 2026 | legal matters
Forward Push Law Firm Marketing was founded in 2011 to solve what Founder Marc Apple calls the invisible excellence problem: skilled attorneys losing cases to inferior competitors who simply had better marketing. Before that, he spent years in senior marketing...
