“Issuers need to think about rewards programs with the same level of rigor as they do for things like interest rates and fees. That means ensuring marketing claims are accurate, redemption processes are clear, and systems are in place to handle technical issues,” said A.J. Dhaliwal, a partner at Sheppard Mullin.
“Issuers need to think about rewards programs with the same level of rigor as they do for things like interest rates and fees. That means ensuring marketing claims are accurate, redemption processes are clear, and systems are in place to handle technical issues,” said A.J. Dhaliwal, a partner at Sheppard Mullin.
