Influencers, content creators and product reviewers allege “last-click attribution,” the widely used practice of awarding sales commissions to the last stop on a consumer’s online purchase journey, allows PayPal Honey, Capital One Shopping and other discount-hunting browser extensions to hijack their commissions.
Influencers, content creators and product reviewers allege “last-click attribution,” the widely used practice of awarding sales commissions to the last stop on a consumer’s online purchase journey, allows PayPal Honey, Capital One Shopping and other discount-hunting browser extensions to hijack their commissions.
