“Taken together, the evidence favoring WEX is overwhelming, while the evidence favoring HP is slight,” U.S. District Judge John A. Woodcock Jr. wrote. “Accordingly, the Court concludes that WEX is likely to succeed on the merits in this case because it has demonstrated that consumers are likely to be confused by the launch and promotion of HP WEX.”
WEX, a commercial banking company based in Portland, Maine, scored a victory in a trademark battle against HP Tuesday after a federal judge granted the plaintiff’s motion for a preliminary injunction, banning HP from using its “Workforce Experience Platform” trademark during the pending case.
WEX filed the suit in the U.S. District Court for the District of Maine in April with allegations of HP illegally used the name “WEX” for its generative artificial intelligence platform. The banking company moved for the preliminary injunction the day after filing the complaint. HP began developing the platform, known as the “Workplace Experience Platform,” which became “WEX” in 2023, in order to compete with other technology companies’ workplace experience and digital employee experience applications.
