The Most Searched For Biglaw Firms (2024)

by | Jan 2, 2025 | above the law, legal matters

What did your firm do last year that made people search for it over and over again?
The post The Most Searched For Biglaw Firms (2024) appeared first on Above the Law.

search-2951638_640Biglaw firms are ranked in a multitude of ways, from gross revenue to size to quality of life and even prestige. But what about what may actually matter most, the number of people who are searching for these Biglaw firms on Google? Those searching could be associates and partners interested in salary information or looking to lateral, existing or potential clients, and even members of the media interested in tracking down a hot law firm story.

So, which Biglaw firms came out on top of this new ranking? For that, we turn to the Mad Clientist blog of BTI Consulting Group. Without further ado, here are the most searched Biglaw firms (in alphabetical order):

Cooley
Cravath
DLA Piper
Jones Day
Kirkland
Latham & Watkins
McDermott Will & Emery
Morgan Lewis
Orrick
Paul, Weiss
Sidley
Skadden

This list is full of some of the heaviest hitters among Biglaw firms when it came to dealmaking and litigation in 2024. Cravath, the perennial compensation leader, once again made the list, but we’re wondering why Milbank didn’t land here — spoiler alert: the firm didn’t make any of BTI’s lists — given that the firm first started the special bonuses trend, and then led the way when it came to year-end associate bonuses.

BTI breaks down the rest of the firms that found search success in 2024 by categorizing them as “strongly searched” and “searched standouts.” Click here to see the rest of most searched Biglaw firms.

Congratulations to all of the firms on their searchability success in 2024. Let’s see which firms will come out on top in 2025.

The 31 Most Searched-for Law Firms of 2024 [The Mad Clientist / BTI Consulting Group]

Staci ZaretskyStaci Zaretsky is a senior editor at Above the Law, where she’s worked since 2011. She’d love to hear from you, so please feel free to email her with any tips, questions, comments, or critiques. You can follow her on Bluesky, X/Twitter, and Threads, or connect with her on LinkedIn.